Rasha Hasaneen

Judge
DISC Type : Dc

Chief Product and Sustainability Officer at Aspen Technology

Charlotte Metro, United States

Overview

Rasha Hasaneen is the Chief Product and Sustainability Officer at Aspen Technology, where she integrates a $1B+ product portfolio with enterprise-wide sustainability efforts. A seasoned executive with experience at GE and Trane Technologies, she holds a PhD from Texas A&M University and is recognized for driving innovation and growth in technology.

Inspired by her mother, who pursued a PhD against family wishes, Rasha developed a passion for engineering and airplanes from a young age. She grew up in the US, Egypt, and Saudi Arabia before moving to Canada for university, demonstrating a resilient and determined character shaped by diverse cultural experiences.

Unique fact: Rasha holds a patent for an Aerosol Purifier for HVAC systems.

Personality Overview

Features Driven

Generally Skeptic

Fast But Wary

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

Sustainability & Tech
Her core mission is blending product innovation with sustainability. She frequently speaks on using digital technology, like AI, to solve climate challenges and enable the energy transition.
Product Innovation
Has a proven track record of driving significant revenue increases through product management and innovation, launching cutting-edge systems at companies like GE and Trane Technologies.
Circular Economies
She is a strong advocate for circularity, believing it's key to lowering emissions, mitigating waste, and addressing climate change by reusing and recycling materials and products.

Media Appearances

Rasha Hasaneen – Speaker Profile for OPTIMIZE™ 24 Conference. Featured in OPTIMIZE™ 24

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In conversation with Rasha Hasaneen, Chief Product and Sustainability Officer, Aspen Technology. Featured in YouTube

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Work History

2023 - 8-2024
Chief Product and Sustainability Officer at Aspen Technology
2017 - 2023
VP - Innovation & PM Excellence and Executive Director of the Center for Healthy & Efficient Spaces at Trane Technologies
2016 - 2017
Vice President - Digital Products at GE
2013 - 2016
Vice President - Integrated Business Planning (S&OP) for GE Oil & GAS at GE
2011 - 2013
Vice President - Corporate Initiatives Group at GE

Education

1999 - 2000
MSc from Stanford University
2010 - 2016
Doctor of Philosophy (PhD) from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Charlotte Metro, United States Job Level : N/A Designation : Chief Product and Sustainability Officer at Aspen Technology
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Insights For Selling To Rasha

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rasha is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rasha

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Rasha move?

  • If convinced, they can reach decisions quite fast.
  • Can Rasha take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Rasha

Personality Compatibility


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