Rasha Lala

Enthusiast
DISC Type : i

AVP, Research and Partnerships at Rang De

Bengaluru, Karnataka, India

Overview

Rasha Lala is a development sector professional focused on building impactful partnerships at Rang De. With a background in economics and development studies from the Tata Institute of Social Sciences, her expertise lies at the intersection of livelihoods, financial inclusion, and ecosystem design. Her prior work includes research management and project guidance at the Indian Institute for Human Settlements.

She has a demonstrated passion for social justice, having been a signatory on a statement supporting student protests for equitable access to education for marginalized communities. This indicates a deep-seated commitment to inclusivity and diversity, which aligns with her professional focus on underserved populations.

Unique fact: Rasha has co-authored technical briefs and research on topics like urban housing policy, including how zoning regulations can better support home-based work.

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Financial Inclusion
Her role at Rang De involves connecting underserved communities with formal, empathetic finance, a topic she frequently discusses in her professional communications.
Impact Partnerships
As AVP of Impact Partnerships, she actively engages with social enterprises, start-ups, and NGOs to understand their models and the credit needs of their communities.
Urban Housing Policy
She has co-authored publications on housing, specifically focusing on how zoning regulations can recognize and enable home-based work for informal workers.

Media Appearances

Rasha has no verified media appearances

Work History

1-2026
AVP, Research and Partnerships at Rang De
10-2024 - 1-2026
Senior Manager, Research and Partnerships at Rang De
4-2023 - 9-2024
Manager at Indian Institute for Human Settlements
4-2020 - 6-2023
Senior Associate - Research Management at Indian Institute for Human Settlements
5-2019 - 4-2020
Associate - Research Management at Indian Institute for Human Settlements

Education

2014 - 2016
Master's degree from Tata Institute of Social Sciences
2010 - 2013
B.Sc. from Symbiosis School of Economics

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : AVP, Research and Partnerships at Rang De
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Insights For Selling To Rasha

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rasha is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rasha

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Rasha move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Rasha take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rasha

Personality Compatibility


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