Rasmus Frimand Jensen

Examiner
DISC Type : cs

Creative Director & Partner at Primetime

Copenhagen, Capital Region of Denmark, Denmark

Overview

Rasmus Frimand Jensen is the Creative Director and a Partner at Primetime, where he specializes in insight-driven creative concepts and communication strategies. He has a robust background in copywriting and art direction, holding degrees in both Art Direction from The Danish School of Media and Journalism and Humanistic Informatics from Aalborg University.

He was the creative lead for "En Anden Udgang" (Another Way Out), an award-winning fictional series for the Danish Prison and Probation Service that won two Gold awards at the Young Director Award at Cannes Lions.

Personality Overview

Unexpressive

Status Quo Seeker

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are thorough and always follow a systematic approach. Being observant comes to them naturally.

Topics They Care About

Branded Storytelling
He led the creative development for "En Anden Udgang, " a fictional series for the Danish Prison Service that won multiple awards for branded content.
Concept Development
His role and expertise center on developing strong, insight-driven creative concepts for campaigns, a skill mentioned in his professional history and current company services.
Creative Effectiveness
He has served as a jury member for the Effie Awards Denmark, which recognizes the most effective marketing communications, indicating a focus on results-driven creativity.

Media Appearances

Rasmus has no verified media appearances

Work History

1-2024
Creative Director & Partner at Primetime
11-2020
Head of Creative at Primetime
10-2019 - 11-2020
Senior Creative at Primetime
4-2017 - 10-2019
Senior Copywriter at Geelmuyden Kiese Danmark
5-2016 - 4-2017
Senior Creative at Subsero

Education

2009 - 2012
BA from Danmarks Medie- og Journalisthøjskole
2004 - 2007
BA from Aalborg University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Creative Director & Partner at Primetime
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Insights For Selling To Rasmus Frimand

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rasmus Frimand is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Rasmus Frimand

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Rasmus Frimand move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Rasmus Frimand take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Rasmus Frimand

Personality Compatibility


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