Rasmus Rolén

Observer
DISC Type : ci

Garden leave at TF Bank AB (publ)

Stockholm, Stockholm County, Sweden

Overview

Rasmus is a passionate fintech and banking executive, currently Chief Commercial Officer at TF Bank AB. He leads the credit card and e-commerce (Avarda) segments across Europe. His background includes serving as CEO of Avarda and holding key analytics and credit risk roles at Klarna. He earned his masters from Lund University.

Personality Overview

Assertive

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Fintech Innovation
He describes payments as the perfect intersection of traditional finance and tech entrepreneurship, and has a passion for building new financial products.
Data & Analytics
He self-identifies as an analyst who loves looking at data and drawing conclusions from it, a skill honed as Head of Finance & Analytics at Klarna.
European Expansion
As both CEO of Avarda and CCO at TF Bank, a primary focus has been on scaling payment solutions and credit card offerings into new European markets.

Media Appearances

Rasmus has no verified media appearances

Work History

12-2025
Garden leave at TF Bank AB (publ)
3-2025 - 12-2025
Chief Commercial Officer (CCO) at TF Bank AB (publ)
5-2023 - 4-2025
CEO at Avarda
6-2020 - 5-2023
Analytics Director - Head of Finance & Analytics at Klarna
12-2019 - 8-2022
Head of Global Consumer Credit Risk at Klarna

Education

2009 - 2013
Masters in Science and Business Administration from Lund University School of Economics and Management
2011 - 2012
Corporate Finance and Statistics from University of Vienna

More Information

Social Presence :

Prographics :

Exp : 12 Location : Stockholm, Stockholm County, Sweden Job Level : N/A Designation : Garden leave at TF Bank AB (publ)
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Insights For Selling To Rasmus

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rasmus is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rasmus

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rasmus move?

  • They like to analyze well and then make their decisions.
  • Can Rasmus take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rasmus

Personality Compatibility


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