Ratapol Teratanavat

Evaluator
DISC Type : DCS

Global Vice President - Consumer Insights & Market Research (Flavor Division) at Takasago International Corp. (USA)

New York City Metropolitan Area, United States

Overview

Ratapol has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Ratapol has no verified topics they care about

Media Appearances

Ratapol has no verified media appearances

Work History

8-2022
Global Vice President - Consumer Insights & Market Research (Flavor Division) at Takasago International Corp. (USA)
5-2020 - 8-2022
Vice President, Consumer Insights & Market Research - Americas at Takasago International Corp. (USA)
4-2016 - 4-2020
Senior Director, Consumer Insights & Market Research - Americas at Takasago International Corp. (USA)
1-2007 - 4-2012
Manager, Market Information & Consumer Research at Altria
10-2004 - 12-2006
Research Scientist, Market Information & Consumer Research at Philip Morris USA

Education

2000 - 2004
Ph.D. from The Ohio State University
1997 - 2000
MBA from California State University, Fullerton

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Global Vice President - Consumer Insights & Market Research (Flavor Division) at Takasago International Corp. (USA)
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Insights For Selling To Ratapol

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ratapol is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ratapol

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ratapol move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ratapol take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ratapol

Personality Compatibility


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