Raul Fernandez

Critic
DISC Type : C

Head of Solutions Engineering at Hatch

New York, New York, United States

Overview

Raul is the Head of Solutions Engineering at Hatch, bringing over 15 years of experience in enterprise SaaS, AI/ML, and data strategy. He has a track record of driving significant growth, including supporting $30M in annual revenue at Salesforce. He holds a Master of Science from Georgia Institute of Technology.

He appears to be a reflective leader, with an interest in fostering inclusive team dynamics by encouraging quieter voices to engage. Raul stays current on business trends through publications like The Wall Street Journal and Harvard Business Review.

At a previous role, he deployed artificial intelligence solutions that improved his clients time to value by 50%.

Personality Overview

Information Seeker

Critic

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

AI/ML Solutions
He has deployed AI and machine learning solutions for global clients in MarTech and eCommerce, and holds a Google AI Essentials certification.
Solutions Engineering
He is the Head of Solutions Engineering at Hatch and has spent his career in presales and solutions architecture at major tech companies like Salesforce and Oracle.
Enterprise Integrations
He has scoped and delivered over 100 enterprise integrations via REST APIs and SDKs, significantly reducing launch timelines for clients.

Media Appearances

Raul Fernandez – Head of Solutions Engineering, Hatch (Speaker) – AI for Good Summit 2025. Featured in International Telecommunication Union (ITU) – AI for Good Summit

See Now

Work History

1-2026
Head of Solutions Engineering at Hatch
8-2023 - 12-2025
Solutions Architecture Lead at Session AI
8-2018 - 8-2023
Director, Solutions Architecture / Engagement Management at Salesforce
6-2017 - 8-2018
Principal Solutions Architect at Percolate Inc.
9-2016 - 6-2017
Principal Solutions Consultant | Oracle Marketing Cloud at Oracle

Education

MS from Georgia Institute of Technology
BS from Boston University

More Information

Social Presence :

Prographics :

Exp : 24 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Solutions Engineering at Hatch
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Insights For Selling To Raul

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raul is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Raul

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Raul move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Raul take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Raul

Personality Compatibility


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