Ravi Mehta

Enthusiast
DISC Type : i

Associate Dean of Graduate Programs at Gies College of Business - University of Illinois Urbana-Champaign

Champaign, Illinois, United States

Overview

Ravi Mehta is the Associate Dean of Graduate Programs and a Marketing Professor at the University of Illinois Gies College of Business. His research focuses on consumer behavior, creativity, and innovation, exploring how environmental cues influence decisions. He holds a PhD from The University of British Columbia and an MBA from York University.

His professional background includes over a decade in managerial roles at companies like ITW Signode, United Technologies, and GE before transitioning to academia. He is passionate about fostering creativity in his students and bridging the gap between theory and real-world practice, drawing from his extensive corporate experience.

He has a joint appointment at the Carle Illinois College of Medicine, where he collaborates on healthcare innovation and entrepreneurship initiatives.

Personality Overview

Optimistic

Non-Confrontational

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Consumer Creativity
His primary research area focuses on what makes consumers creative, why they adopt new products, and how environmental cues like noise and light impact innovation.
Healthcare Innovation
Holds a joint professorship at the Carle Illinois College of Medicine and teaches courses on healthcare innovation, entrepreneurship, and new medical technologies.
New Product Development
He teaches courses on new product development and his research explores how imagining an end-user's feelings, not just their needs, leads to more original products.

Media Appearances

Ravi has no verified media appearances

Work History

8-2025
Associate Dean of Graduate Programs at Gies College of Business - University of Illinois Urbana-Champaign
8-2025
Walter H. Stellner Professor of Marketing at Gies College of Business - University of Illinois Urbana-Champaign
8-2023 - 7-2025
Professor of Marketing at Gies College of Business - University of Illinois Urbana-Champaign
8-2023
Professor, Biomedical and Translational Sciences at Carle Illinois College of Medicine
8-2018 - 8-2023
Associate Professor, Biomedical and Translational Sciences at Carle Illinois College of Medicine

Education

2006 - 2011
PhD from The University of British Columbia
2005 - 2006
MBA from Schulich School of Business - York University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Champaign, Illinois, United States Job Level : N/A Designation : Associate Dean of Graduate Programs at Gies College of Business - University of Illinois Urbana-Champaign
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Insights For Selling To Ravi

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ravi is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ravi

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Ravi move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Ravi take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ravi

Personality Compatibility


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