Ray Berry

Evaluator
DISC Type : csd

Director of Innovation & Marketing at Magnaflux

Schaumburg, Illinois, United States

Overview

Ray Berry is the Director of Innovation & Marketing at Magnaflux, leveraging extensive experience in the chemicals and capital equipment industry. He has progressed through multiple roles within the company, demonstrating expertise in product lifecycle management, global strategy, and sales. He holds a BSME from Purdue University.

His career is marked by a steady progression at Magnaflux, having started in an engineering role before moving into product management and now leading innovation and marketing efforts for the global company.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Product Innovation
His career progression into roles like "Global Product Innovation Manager" and his current Director title highlight his focus on driving innovation for chemicals and equipment.
Global Market Strategy
He is responsible for developing product roadmaps and marketing strategies for North America, EMEA, China, and South America to drive organic growth.
Nondestructive Testing (NDT)
He has authored articles on NDT topics and has been quoted as a product manager for specific NDT equipment, showing deep subject matter expertise.

Media Appearances

Ray has no verified media appearances

Work History

3-2024
Director of Innovation & Marketing at Magnaflux
1-2021 - 3-2024
Global Product Innovation Manager at Magnaflux
5-2017 - 12-2020
Global Product Manager at Magnaflux
12-2011 - 4-2017
Senior Product Manager at Magnaflux
2-2010 - 11-2011
Product Manager at Magnaflux

Education

1998 - 2002
BSME from Purdue University
1994 - 1998
Education details unavailable from John Hersey High School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Schaumburg, Illinois, United States Job Level : Mid-senior Designation : Director of Innovation & Marketing at Magnaflux
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Insights For Selling To Ray

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ray is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ray

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ray move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ray take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ray

Personality Compatibility


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