Ray DiCenzo

Pioneer
DISC Type : IDS

Sr Leadership and Business Outcomes Consultant at FranklinCovey

Rochester, New York, United States

Overview

Ray DiCenzo is a Sr. Leadership and Business Performance Consultant at FranklinCovey with over 38 years of experience. He specializes in transforming organizational cultures and achieving breakthrough performance. Colleagues describe him as a proactive, resilient, and visionary thought leader in sales and marketing, with a talent for nurturing client relationships.

Outside of his corporate consulting work, Ray is a licensed national soccer coach with the United States Soccer Federation, indicating a long-standing passion for the sport and for coaching. He is a family man, married for over 36 years with four children and six grandchildren.

Unique fact: Ray is a six-time winner of his companys Chairmans Club award and received the prestigious "Excellence in Management" award at Eastman Kodak.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Leadership Development
His career at FranklinCovey is focused on helping executive teams transform their cultures and achieve breakthrough performance through leadership.
Sales Performance
His background includes multiple senior sales roles, and he is passionate about creating a "quantum leap in sales effectiveness" for his clients.
Organizational Effectiveness
His passion lies in optimizing performance at every level of an organization, leveraging frameworks to implement effective, measurable, and long-term success.

Media Appearances

Ray has no verified media appearances

Work History

9-2024
Sr Leadership and Business Outcomes Consultant at FranklinCovey
1-2013
Managing Director, Enterprise Division at FranklinCovey
1-2019 - 10-2024
Managing Director, Enterprise Division at FranklinCovey
10-2011 - 1-2013
Director of Sales at ConnectAndSell, Inc
8-2010 - 10-2011
Global Accounts at Plan4Demand

Education

1981 - 1986
BS from University at Buffalo School of Management, The State University of New York

More Information

Social Presence :

Prographics :

Exp : 31 Location : Rochester, New York, United States Job Level : Senior Designation : Sr Leadership and Business Outcomes Consultant at FranklinCovey
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Insights For Selling To Ray

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ray is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ray

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ray move?

  • They are generally fast movers and can take quick decisions
  • Can Ray take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ray

Personality Compatibility


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