Ray Klaassens

Evaluator
DISC Type : dcs

Inspirator & Spreker at Rayklaassens.com

Roosendaal, North Brabant, Netherlands

Overview

Ray Klaassens is a former Special Forces officer, AIVD operative, and entrepreneur who now works as a speaker and author on leadership, collaboration, and mindset. Drawing from his experiences at the Royal Military Academy and global missions, he co-founded the Triangular Group. People describe him as driven, authentic, and a strong leader.

Originally from a working-class family in Helmond, Ray enjoys seeking adventure and operates with a personal motto: "try to be better tomorrow than you are today. " He is a proud father of four children and channels his experiences into his theater show and bestselling books, aiming to inspire personal growth in others.

Unique fact: Ray is the well-known head instructor on the popular Dutch television program "Kamp van Koningsbrugge, " where participants undergo a grueling special forces style training.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Personal Leadership
A core theme in his keynotes, books like "Groeipijn, " and TV appearances, focusing on taking ownership and performing under pressure.
Team Development
Leverages his extensive experience from the Special Forces to train organizations in building resilient and effective teams through his company, Triangular Group.
Mental Resilience
His work is centered on helping individuals and teams develop mental and physical fortitude to overcome challenges, a key focus in "Kamp van Koningsbrugge".

Media Appearances

DRIVE #86: Ray Klaassens (Kamp van Koningsbrugge …). Featured in Apple Podcasts (Drive)

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Ray Klaassens en Onno van Boven (Aflevering 173). Featured in YouTube

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Ray Klaassens – Leiderschap, verbinden en de lessen van de korps (Over Routines). Featured in Apple Podcasts

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Work History

3-2014
Inspirator & Spreker at Rayklaassens.com
1-2022
Spreker, Inspirator, Adviseur at Ray Klaassens
1-2024
Trainer at Masterclasses Ray Klaassens & Onno van Boven
3-2014 - 12-2024
Managing Director at Triangular Group Intelligence B.V.
1-2009 - 3-2014
Senior Operations Manager at Ministerie van BZK

Education

1992 - 1995
Military Engineering from Royal Netherlands Military Academy (Nederlandse Defensie Academie)
1997 - 1999
Civil Engineering & Management (KMA II) from University of Twente

More Information

Social Presence :

Prographics :

Exp : 16 Location : Roosendaal, North Brabant, Netherlands Job Level : N/A Designation : Inspirator & Spreker at Rayklaassens.com
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Insights For Selling To Ray

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ray is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ray

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ray move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ray take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ray

Personality Compatibility


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