Ray Lassiter

Collaborator
DISC Type : is

Senior Director of Core Engineering at Smurfit Westrock

Atlanta, Georgia, United States

Overview

Ray has no verified overview

Personality Overview

Example Driven

Fair-minded

Appreciative

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Ray has no verified topics they care about

Media Appearances

Ray has no verified media appearances

Work History

10-2019
Senior Director of Core Engineering at Smurfit Westrock
5-2017 - 9-2019
Director of Infrastructure Engineering at ACI Worldwide
Interim CIO at State Road & Tollway Authority
3-2015
VP Technology Services at Internap
10-2012 - 4-2015
Group Vice President / Production Services - Wholesale Banking Systems at SunTrust Bank

Education

Bachelor of Business Administration (B.B.A.) from Georgia State University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Atlanta, Georgia, United States Job Level : Senior Designation : Senior Director of Core Engineering at Smurfit Westrock
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Insights For Selling To Ray

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • When asking them questions, sound relatable and informal
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ray is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Ray

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ray move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Ray take some risk or not?

  • They are unlikely to take many risks.

You And Ray

Personality Compatibility


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