Ray Laxton, MBA/MHA, AAMIF

Energizer
DISC Type : I

Executive Director of Biomedical Engineering at Piedmont

Greater Sacramento, United States

Overview

Ray has no verified overview

Personality Overview

Believer

Informal

Enthusiastic

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Ray has no verified topics they care about

Media Appearances

Ray has no verified media appearances

Work History

9-2022
Executive Director of Biomedical Engineering at Piedmont
6-2015 - 9-2022
Administrative Director of eQuip at Sutter Health
10-2014 - 6-2015
Owner and Principal Consultant at Healthcare Technology Resources
2-2014 - 10-2014
Vice President Clinical Engineering at ARAMARK Healthcare
Board Chair at AAMI

Education

MBA/MHA from Pfeiffer University
Bachelor of Science (BSc) from Southern Illinois University, Carbondale

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Sacramento, United States Job Level : Senior Designation : Executive Director of Biomedical Engineering at Piedmont
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Insights For Selling To Ray

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ray is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Ray

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ray move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Ray take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Ray

Personality Compatibility


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