Ray Makela in

Ray Makela

Trailblazer · DISC type DI
Managing Director, Talent Development at SBI, The Growth Advisory
📍 Greater Seattle Area, United States

Ray Makela is the Managing Director of Talent Development at SBI, with over 30 years of experience in sales performance and organizational change that began at Accenture. An author, speaker, and Forbes contributor, he holds a BA from the University of Washington. People who have worked with him describe him as professional, knowledgeable, and passionate.

Originally from South Seattle, Ray is a former U. S. Navy officer with a lifelong love for water sports, stemming from a childhood spent on Lake Washington. He is an avid outdoorsman who enjoys mountain biking, open water swimming, and trail running. He also served as a Navy ROTC instructor while at USC.

Unique fact: While earning his MPA at the University of Southern California, Ray served as an Offshore Navy Sailing Instructor.

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Experience
16 Years
Current Role
Managing Director, Talent Development
Job Level
Mid-senior
Location
Greater Seattle Area, United States
Personality Overview

How Ray shows up

Values Relationships
Achievement-Oriented
Charismatic

They are more likely to accept new and exciting technologies. They will fight for you if they come to believe in you. They are charming and can persuade others to support their decisions.

Priorities

Topics Ray cares about

Sales Performance
His entire career is dedicated to transforming sales teams into peak performers through customized training, a core mission of his company, Sales Readiness Group.
AI in Sales
Frequently discusses how AI is transforming buyer engagement, sales coaching, and enablement in his recent podcasts and articles, highlighting its importance for future performance.
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Career

Work history

7-2023
Managing Director, Talent Development
SBI, The Growth Advisory
5-2018 - 7-2023
CEO and Managing Director (SRG, Now part of SBI)
SBI, The Growth Advisory
7-2012 - 5-2018
Chief Customer Officer and Managing Director
SBI, The Growth Advisory
4-2021
Forbes Business Development Council - Official Member
Forbes Business Development Council
9-2019
Curriculum Advisor and Guest Lecturer - Sales Certificate
University of Washington - Michael G. Foster School of Business
In the press

Media appearances

Scaling Sales and Learning with AI – Ray Makela (SBI, The Growth Advisory). Featured in Intrepid Learning Podcast
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Ray Makela – Managing Director, Talent and Training at SBI, The Growth Advisory (Forbes Councils Profile). Featured in Forbes Councils
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Education
1982 - 1986
BA
University of Washington
1990 - 1993
MPA
University of Southern California
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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