Ray Mc Donald

Collaborator
DISC Type : is

President and Owner at BioLiNE

Ontario, Canada

Overview

Ray Mc Donald is the President and Owner of CanGrow Crop Solutions and BioLiNE Corporation, with over 50 years of experience in the farming industry. His work focuses on developing innovative, science-based fluid fertilizers and biostimulants to improve crop yields, soil health, and sustainable agriculture. He graduated from Ridgetown College of Agricutural Technology.

Deeply rooted in Lambton County, Ontario, Ray demonstrates a strong commitment to his local community. His company actively supports over 30 local groups and initiatives, including agricultural associations, youth sports like the Alvinston Minor Ball Association, and community events such as local fairs and the Alvinston Rodeo.

His company, BioLiNE, innovatively produces a key agricultural ingredient, fulvic acid, by extracting it from mushroom farm waste, giving the material a second life.

Personality Overview

Example Driven

Consensus Builder

Appreciative

Scenarios where both sides can come out as winners appeal to them greatly.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Agricultural Innovation
He founded two companies focused on creating science-based solutions for crop nutrition and has a history of developing products 3-5 years ahead of the market curve.
Sustainable Farming
His companies develop products that improve fertilizer efficiency, soil health, and help crops manage environmental stressors like heat and drought.
Community Support
His company is deeply involved in its local community, supporting over 30 organizations and events in Lambton County, from agricultural associations to youth sports.

Media Appearances

Ray has no verified media appearances

Work History

5-2016
President and Owner at BioLiNE
3-1999
President and Owner at CanGrow Crop Solutions Inc.

Education

9-1969 - 6-1971
College Diploma from Ridgetown College of Agricutural Technology

More Information

Social Presence :

Prographics :

Exp : 27 Location : Ontario, Canada Job Level : N/A Designation : President and Owner at BioLiNE
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Insights For Selling To Ray

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Show genuine interest in solving their problems

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ray is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Ray

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Ray move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Ray take some risk or not?

  • They probably won’t put a lot at risk.

You And Ray

Personality Compatibility


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