Raymond McGurk

Observer
DISC Type : ci

Managing Director at BRSUK

Glasgow, Scotland, United Kingdom

Overview

Raymond McGurk is the CEO of the Glasgow-based BRS Group, a consultancy focused on building regulations. With nearly 40 years of industry experience, his expertise spans manufacturing, software development, and building science. He is a certified Member of the Institute of Acoustics (MTIOA).


He is a vocal advocate for better air quality legislation, publicly backing calls for an "Ellas law" to protect public health from pollution.

Personality Overview

Curious

Assertive

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Building Performance
Recently participated in an industry roundtable discussing the gap between the designed and actual energy performance of buildings, advocating for improved standards and testing.
Air Quality Standards
Founded an air purification company and has publicly advocated for stronger legislation to combat the health effects of indoor and outdoor pollution.
Retrofit Viability
Focuses on the practical and financial challenges of retrofitting existing building stock to meet modern energy efficiency targets.

Media Appearances

Raymond has no verified media appearances

Work History

11-2006
Managing Director at BRSUK
10-2006
Director Co Founder at BRS Technology
8-2005
Managing Director at BRSUK Energy Consultancy & On Site Testing
1-1992 - 8-2005
Business Manager at SIG plc
2-1991 - 8-1992
Business Manager at ROCKWOOL Group

Education

Raymond has no verified education history

More Information

Social Presence :

Prographics :

Exp : 34 Location : Glasgow, Scotland, United Kingdom Job Level : Mid-senior Designation : Managing Director at BRSUK
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Insights For Selling To Raymond

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raymond is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Raymond

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Raymond move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Raymond take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Raymond

Personality Compatibility


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