Rebecca Haddaway

Initiator
DISC Type : Di

Unit Leader - MA Luxury Fashion & Brand Management at Istituto Marangoni

United Kingdom

Overview

Rebecca is a creative producer and luxury brand storyteller with over a decade of experience, formerly the Global Director of Creative Image Production at Jimmy Choo. She now develops curriculum and teaches at Istituto Marangoni and is a graduate of the London College of Fashion.

She possesses a strong entrepreneurial spirit, evidenced by her selection for the "We Are The City Top 10 Rising Star Entrepreneur Shortlist. " Her creative perspective is also highlighted by her personal publication, titled "I Dont Do Suits! "

For three consecutive years, Rebecca has served on the jury for LE BOOK Connections London, seeking to discover and inspire new industry talent.

Personality Overview

Conviction Driven

Friendly Challenger

Confident

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Luxury Brand Storytelling
Her career is centered on creating compelling narratives for luxury brands like Jimmy Choo, a topic she now teaches to postgraduate students.
Creative Production
Has extensive experience leading creative image production for global campaigns from initial concept through to final execution for brands like Jimmy Choo and Mulberry.
Fashion Education
Currently a Unit Leader and Postgraduate Tutor at Istituto Marangoni, she shapes the curriculum and mentors students in fashion and luxury brand management.

Media Appearances

Rebecca has no verified media appearances

Work History

3-2026
Unit Leader - MA Luxury Fashion & Brand Management at Istituto Marangoni
2-2026 - 3-2026
Postgraduate Tutor - Fashion Business Programmes at Istituto Marangoni
7-2021 - 10-2025
Global Director Creative Image Production at Jimmy Choo
5-2021 - 6-2021
Freelance Creative Producer at Jimmy Choo
1-2021 - 4-2021
Freelance Producer at Mulberry England

Education

2011 - 2014
Bachelor of Arts (BA) from London College of Fashion, University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : N/A Designation : Unit Leader - MA Luxury Fashion & Brand Management at Istituto Marangoni
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Rebecca

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Rebecca take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Rebecca

Personality Compatibility


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