Hennie Basson

Questioner
DISC Type : c

Director of Operations and Maintenance at USP&E Global

City of Johannesburg, Gauteng, South Africa

Overview

Electrical and Electronic Engineer with extensive experience in mining, energy efficiency, and utility-scale solar PV projects. As Director of Operations and Maintenance at USP&E Global, he specializes in reliability engineering and asset management. He holds a Master of Engineering from the University of Johannesburg.

He authored a study on mitigating the risk of performance ratio guarantees in commercial photovoltaic systems.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Solar PV Performance
Authored a publication on mitigating performance ratio guarantee risks in commercial solar systems, showing deep subject matter expertise.
Reliability Engineering
His current role emphasizes Reliability, Availability, Maintainability, and Safety (RAMS), preventive maintenance, and overall maintenance management.
Energy in Mining
Has a wide background in designing and implementing electrical and electronic systems specifically for the mining industry.

Media Appearances

Hennie has no verified media appearances

Work History

10-2025
Director of Operations and Maintenance at USP&E Global
10-2023 - 10-2025
Head of Technical at Daystar Power Group
4-2022 - 9-2023
Consultant Engineer: Energy at DRA Global
1-2018 - 3-2022
Technical Manager SENERGY at SENET (Pty) Ltd.
1-2017 - 12-2019
C&I Manager at SENET (Pty) Ltd.

Education

2012 - 2015
Master of Engineering (M.Eng.) from University of Johannesburg
2007 - 2008
AIM from University of Cape Town

More Information

Social Presence :

Prographics :

Exp : 25 Location : City of Johannesburg, Gauteng, South Africa Job Level : Mid-senior Designation : Director of Operations and Maintenance at USP&E Global
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Insights For Selling To Hennie

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hennie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Hennie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hennie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Hennie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Hennie

Personality Compatibility


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