Rebecca M. in

Rebecca M.

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Head of Marketing at Heron Foods
📍 United Kingdom

Rebecca M. is a senior retail marketing leader and the current Head of Marketing at Heron Foods. With over a decade of experience at value-led brands like Morrisons, she specializes in growth strategy, modernizing marketing functions, and embedding customer insight. She holds a Professional Certificate in Marketing from CIM.

Her experience includes leading multi-channel marketing strategy for Burnsco, New Zealand’s largest marine retailer.

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Experience
12 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rebecca cares about

Retail Brand Strategy
Focuses on modernizing marketing by simplifying in-store POS, strengthening value communication, and building stronger trade planning and governance at Heron Foods.
Customer Loyalty
Previously managed and led the loyalty strategy for the Morrisons More Card, including its integration with partners like Amazon.
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Career

Work history

3-2025
Head of Marketing
Heron Foods
9-2024 - 1-2025
Loyalty Strategy and Proposotions
Morrisons
9-2023 - 8-2024
Senior Marketing Manager - Brand Creative
Morrisons
9-2020 - 9-2023
Marketing Manager - Local
Morrisons
9-2019 - 9-2020
Marketing Manager
Burnsco
In the press

Media appearances

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Education
Education details unavailable
MiniMBA
Professional Certificate in Marketing
CIM | The Chartered Institute of Marketing
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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