Rebecca M.

Pioneer
DISC Type : dsi

Head of Marketing at Heron Foods

United Kingdom

Overview

Rebecca M. is a senior retail marketing leader and the current Head of Marketing at Heron Foods. With over a decade of experience at value-led brands like Morrisons, she specializes in growth strategy, modernizing marketing functions, and embedding customer insight. She holds a Professional Certificate in Marketing from CIM.

Her experience includes leading multi-channel marketing strategy for Burnsco, New Zealand’s largest marine retailer.

Personality Overview

Friendly But Fast

Driven But Considerate

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Retail Brand Strategy
Focuses on modernizing marketing by simplifying in-store POS, strengthening value communication, and building stronger trade planning and governance at Heron Foods.
Customer Loyalty
Previously managed and led the loyalty strategy for the Morrisons More Card, including its integration with partners like Amazon.
In-Store Experience
Passionate about store launches and redesigns, including refreshing store looks with new POS and expanding product ranges to enhance the customer journey.

Media Appearances

Rebecca has no verified media appearances

Work History

3-2025
Head of Marketing at Heron Foods
9-2024 - 1-2025
Loyalty Strategy and Proposotions at Morrisons
9-2023 - 8-2024
Senior Marketing Manager - Brand Creative at Morrisons
9-2020 - 9-2023
Marketing Manager - Local at Morrisons
9-2019 - 9-2020
Marketing Manager at Burnsco

Education

Education details unavailable from MiniMBA
Professional Certificate in Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Heron Foods
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Rebecca

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • They are generally fast movers and can take quick decisions
  • Can Rebecca take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Rebecca

Personality Compatibility


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