Rebecca Moskal

Enthusiast
DISC Type : i

Founder + CEO at The Communiqué Group

United Kingdom

Overview

Rebecca Moskal is a marketing and communications strategist with over two decades of experience in the luxury goods sector. As the Founder and CEO of The Communiqué Group, she specializes in strategic brand development for clients like Van Cleef & Arpels and David Yurman. Colleagues describe her as a "powerhouse, " "savvy, " and "highly professional. "

Rebecca is passionate about the evolution of the luxury market, with a keen interest in brand storytelling and product innovation. She actively follows trends within the global jewelry community, from emerging designers in Scotland to shifts in consumer behavior, and engages in discussions about the industrys future direction.

After building her expertise at major luxury houses like Bulgari and David Yurman, she founded her own successful marketing agency in 2009.

Personality Overview

Optimistic

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Luxury Brand Strategy
Her entire career is focused on building and elevating luxury brands, particularly within the jewelry sector, through strategic marketing and communications.
Jewelry Industry Trends
She frequently posts about the jewelry market, highlighting emerging designers, new studies on consumer interest, and features on specific artists.
Product Innovation
Expressed disappointment that a poll of luxury executives ranked product innovation last, indicating a strong personal and professional interest in its importance.

Media Appearances

Rebecca has no verified media appearances

Work History

8-2009
Founder + CEO at The Communiqué Group
9-2021 - 11-2024
Vice President Marketing at Platinum Guild International
4-2005 - 3-2009
Director of Marketing at BEAUDRY
8-2003 - 8-2004
Communications Manager at Van Cleef & Arpels
4-2003 - 8-2003
Timepiece Marketing Manager at David Yurman

Education

1995 - 1999
Education details unavailable from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 20 Location : United Kingdom Job Level : Leadership Designation : Founder + CEO at The Communiqué Group
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Rebecca

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Rebecca take some risk or not?

  • They can take some low-probability risks if needed.

You And Rebecca

Personality Compatibility


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