Rebecca O'Reilly

Questioner
DISC Type : c

Head of Brand & Marketing at Hanna Sillitoe

Manchester Area, United Kingdom

Overview

Rebecca is the Head of Brand & Marketing at Hanna Sillitoe, a founder-led natural skincare company. With a background as an Associate Director of Influencer & Social Strategy at EssenceMediacom and a BA from the University of Leeds, she specializes in driving brand growth for mission-driven businesses.

Outside of her marketing career, Rebecca has a deep, hands-on passion for the beauty industry. She has pursued professional training, becoming a Biosculpture Accredited Manicurist and completing a comprehensive guide to make-up artistry, demonstrating her personal commitment to the craft and wellness sector.

Unique fact: She is a professionally accredited manicurist.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Influencer Strategy
Previously led influencer strategy at a major media agency and recently spoke on a panel about making influencers work for small businesses.
Small Business Growth
Passionate about her "small but mighty team" and focuses on marketing strategies where "every single penny counts" for growing businesses.
Performance Marketing
Is currently focused on performance channels and hiring for expertise in Meta and Klaviyo to drive growth for her brand.

Media Appearances

Rebecca has no verified media appearances

Work History

1-2025
Head of Brand & Marketing at Hanna Sillitoe
6-2023 - 1-2025
Brand Marketing Manager at Hanna Sillitoe
4-2019 - 5-2023
Associate Director - Influencer & Social Strategy at EssenceMediacom
4-2018 - 3-2019
Senior Content Strategist at EssenceMediacom
5-2017 - 4-2018
Content Strategist at EssenceMediacom

Education

2006 - 2009
BA (Hons) from University of Leeds
2004 - 2006
3 'A' A- Levels from Greenhead Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Manchester Area, United Kingdom Job Level : Mid-senior Designation : Head of Brand & Marketing at Hanna Sillitoe
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rebecca

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rebecca take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rebecca

Personality Compatibility


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