Rebecca Scherer

Visionary
DISC Type : Ds

Senior Director, Consumer Marketing & MarTech Strategy at AXS

Santa Monica, California, United States

Overview

Rebecca has no verified overview

Personality Overview

Early Adopter

Goal-Oriented

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Rebecca has no verified topics they care about

Media Appearances

Rebecca has no verified media appearances

Work History

10-2021
Senior Director, Consumer Marketing & MarTech Strategy at AXS
5-2020 - 10-2021
Group Director, Client Strategy at Tinuiti
9-2017 - 4-2020
Vice President, Services, Applied Analytics at Legendary Entertainment
9-2015 - 9-2017
Group Lead, Digital Strategy at Avanade (Microsoft & Accenture Joint Venture)
1-2011 - 9-2015
Director, Strategy & Media at Brighter Collective

Education

1-2020 - 12-2020
MARC Intensive Practice Program - Focus: Mindfulness at Work- Mindful Leaders from UCLA
1999 - 2001
Bachelor's Degree from Suffolk University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Santa Monica, California, United States Job Level : Senior Designation : Senior Director, Consumer Marketing & MarTech Strategy at AXS
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Rebecca

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Rebecca take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Rebecca

Personality Compatibility


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