Rebecca Xing

Questioner
DISC Type : c

Chief Executive Officer at Trustana

San Francisco, California, United States

Overview

Rebecca Xing is the CEO of Trustana, an AI-native product data platform. With a background in venture building at BCG Digital Ventures and consulting, she specializes in AI, e-commerce, and SaaS. She holds a Bachelor of Science from UC Berkeleys Haas School of Business and is described as diligent, innovative, and detail-oriented.

Rebecca has extensive international work experience, having led projects in the US, UK, South Korea, and the UAE before her current role in Singapore. She is passionate about leveraging technology to solve complex commerce challenges and thrives on the continuous learning and adaptability required in a dynamic startup environment.

After joining Trustana as a founding team member and Head of Product, she grew with the company to become its CEO.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in Commerce
Leads an AI-native company focused on structuring product data to make commerce AI-ready and automate retail processes, frequently speaking on the topic.
Asian E-commerce
Shares expertise on the nuances of Asia's diverse and rapidly growing e-commerce landscape, including consumer behavior, mobile commerce, and community-based selling.
Venture Building
Her career has focused on building and scaling new digital businesses, both within a corporate venture firm (BCG Digital Ventures) and as a founder/CEO.

Media Appearances

A Cross-Border Trade Platform Founded By Temasek, Trustana Appoints Rebecca Xing as CEO. Featured in Top10Asia

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Rebecca Xing - Chief Executive Officer at Trustana. Featured in The Org

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Rebecca Xing – Trustana Team Profile. Featured in Trustana (company website)

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Work History

11-2021
Chief Executive Officer at Trustana
1-2020 - 11-2021
Founding Team Member, General Manager & Head of Product at Trustana
3-2019 - 9-2019
Interim Head of Product at Beema Insurance
1-2018 - 10-2018
Interim Product Lead at Ware2Go
6-2017 - 7-2020
Lead Product Manager at BCG Digital Ventures

Education

Bachelor of Science - BS from University of California, Berkeley, Haas School of Business
Business Administration and Management from The University of Hong Kong

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Executive Officer at Trustana
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rebecca

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rebecca take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rebecca

Personality Compatibility


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