Rebecca Xing in

Rebecca Xing

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Chief Executive Officer at Trustana
📍 San Francisco, California, United States

Rebecca Xing is the CEO of Trustana, an AI-native product data platform. With a background in venture building at BCG Digital Ventures and consulting, she specializes in AI, e-commerce, and SaaS. She holds a Bachelor of Science from UC Berkeleys Haas School of Business and is described as diligent, innovative, and detail-oriented.

Rebecca has extensive international work experience, having led projects in the US, UK, South Korea, and the UAE before her current role in Singapore. She is passionate about leveraging technology to solve complex commerce challenges and thrives on the continuous learning and adaptability required in a dynamic startup environment.

After joining Trustana as a founding team member and Head of Product, she grew with the company to become its CEO.

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Experience
11 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
San Francisco, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rebecca cares about

AI in Commerce
Leads an AI-native company focused on structuring product data to make commerce AI-ready and automate retail processes, frequently speaking on the topic.
Asian E-commerce
Shares expertise on the nuances of Asia's diverse and rapidly growing e-commerce landscape, including consumer behavior, mobile commerce, and community-based selling.
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Career

Work history

11-2021
Chief Executive Officer
Trustana
1-2020 - 11-2021
Founding Team Member, General Manager & Head of Product
Trustana
3-2019 - 9-2019
Interim Head of Product
Beema Insurance
1-2018 - 10-2018
Interim Product Lead
Ware2Go
6-2017 - 7-2020
Lead Product Manager
BCG Digital Ventures
In the press

Media appearances

A Cross-Border Trade Platform Founded By Temasek, Trustana Appoints Rebecca Xing as CEO. Featured in Top10Asia
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Rebecca Xing - Chief Executive Officer at Trustana. Featured in The Org
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Education
Bachelor of Science - BS
University of California, Berkeley, Haas School of Business
Business Administration and Management
The University of Hong Kong
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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