Rebekah Sigfrids

Pioneer
DISC Type : dis

Managing Director, Financial Center Design and Innovation at Bank of America

Brooklyn, New York, United States

Overview

Rebekah Sigfrids is the Managing Director and Head of Retail Design at Bank of America, where she leads financial center innovation and new concepts. Her experience includes senior design roles at SEPHORA and L Brands. Colleagues describe her as talented and knowledgeable, and she holds a Bachelor of Science from the University of Cincinnati.

Rebekah is passionate about nurturing the next generation of designers. She is a board member for PAVE Global, an organization that provides scholarships and mentorships to design students. She also serves on the advisory board for ArtLifting, supporting underrepresented artists.

She actively shapes the future of the design industry through her leadership roles in non-profit organizations focused on student mentorship and artist support.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Financial Center Design
Leads the team transforming Bank of America's retail locations, with a stated focus on improving the design to enhance client care and the in-person banking experience.
Mentoring Design Students
Demonstrates a strong passion for supporting emerging talent through her active board membership and event participation with PAVE Global, which connects students with scholarships.
Retail Brand Innovation
Her career history at SEPHORA and L Brands showcases extensive experience in evolving retail concepts and translating brand identity into scalable, physical store designs.

Media Appearances

Rebekah has no verified media appearances

Work History

11-2018
Managing Director, Financial Center Design and Innovation at Bank of America
11-2018
Managing Director, Head of Retail Design; PAVE Board Member; ArtLifting Advisory Board Member at Bank of America
5-2018 - 11-2018
Vice President, Store Design at SEPHORA
9-2016 - 5-2018
Sr. Director Store Design Concept at SEPHORA
12-2011 - 8-2016
Director of Store Design, Innovations, and New Concepts at L Brands

Education

1993 - 1998
Bachelor of Science from University of Cincinnati
Education details unavailable from Waukesha North

More Information

Social Presence :

Prographics :

Exp : 25 Location : Brooklyn, New York, United States Job Level : Mid-senior Designation : Managing Director, Financial Center Design and Innovation at Bank of America
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Insights For Selling To Rebekah

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebekah is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Rebekah

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Rebekah move?

  • They are generally fast movers and can take quick decisions
  • Can Rebekah take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Rebekah

Personality Compatibility


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