Patricia Antonelli Perestrelo in

Patricia Antonelli Perestrelo

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Coordenadora de CRM (Insights e Canais Digitais) at Assaí Atacadista
📍 São Paulo, São Paulo, Brazil

Patrícia Antonelli Perestrelo is a CRM Coordinator at Assaí Atacadista, leveraging over 15 years of experience in market intelligence, CRM, and data analysis. She specializes in translating numbers into effective strategies, optimizing customer relationships, and enhancing business results.

She recently attended an International Pre-Masters program in Artificial Intelligence and is passionate about understanding the impact of AI in various contexts. Her posts also show an interest in consumer behavior and market trends.

She firmly believes in the Pareto principle, applying it to portfolio management, store size, and shelf depth.

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Experience
15 Years
Current Role
Coordenadora de CRM (Insights e Canais Digitais)
Location
São Paulo, São Paulo, Brazil
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Priorities

Topics Patricia cares about

CRM Strategy
As a CRM Coordinator, she is responsible for developing and implementing CRM BI, generating insights for campaign optimization and customer relationship improvement.
Artificial Intelligence
She participated in an International Pre-Master's program in AI, reflecting a keen interest in its application and impact on business.
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Career

Work history

1-2023
Coordenadora de CRM (Insights e Canais Digitais)
Assaí Atacadista
7-2021 - 12-2022
Especialista de Inteligência Comercial Sênior
Grupo Hinode - Oficial
5-2015 - 3-2021
Coordenadora de Inteligência de Vendas
Hope Lingerie
2-2014 - 5-2015
Analista Comercial de Varejo e Trade Marketing
Hope Lingerie
12-2012 - 2-2014
Analista de Demanda
Grupo Pão de Açúcar
In the press

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Education
2014 - 2016
Master of Business Administration (MBA)
ESPM Escola Superior de Propaganda e Marketing
2007 - 2010
Bacharel
Universidade São Judas Tadeu
Social presence
in
Behavioral profile

DISC profile (public)

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