Patricia Antonelli Perestrelo

Sharpshooter
DISC Type : CD

Coordenadora de CRM (Insights e Canais Digitais) at Assaí Atacadista

São Paulo, São Paulo, Brazil

Overview

Patrícia Antonelli Perestrelo is a CRM Coordinator at Assaí Atacadista, leveraging over 15 years of experience in market intelligence, CRM, and data analysis. She specializes in translating numbers into effective strategies, optimizing customer relationships, and enhancing business results.

She recently attended an International Pre-Masters program in Artificial Intelligence and is passionate about understanding the impact of AI in various contexts. Her posts also show an interest in consumer behavior and market trends.

She firmly believes in the Pareto principle, applying it to portfolio management, store size, and shelf depth.

Personality Overview

Thorough Evaluator

ROI Driven

Fast But Analytical

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

CRM Strategy
As a CRM Coordinator, she is responsible for developing and implementing CRM BI, generating insights for campaign optimization and customer relationship improvement.
Artificial Intelligence
She participated in an International Pre-Master's program in AI, reflecting a keen interest in its application and impact on business.
Data-Driven Insights
With extensive experience in data analysis, she focuses on transforming raw data into actionable insights for business growth and decision-making.

Media Appearances

Patricia has no verified media appearances

Work History

1-2023
Coordenadora de CRM (Insights e Canais Digitais) at Assaí Atacadista
7-2021 - 12-2022
Especialista de Inteligência Comercial Sênior at Grupo Hinode - Oficial
5-2015 - 3-2021
Coordenadora de Inteligência de Vendas at Hope Lingerie
2-2014 - 5-2015
Analista Comercial de Varejo e Trade Marketing at Hope Lingerie
12-2012 - 2-2014
Analista de Demanda at Grupo Pão de Açúcar

Education

2014 - 2016
Master of Business Administration (MBA) from ESPM Escola Superior de Propaganda e Marketing
2007 - 2010
Bacharel from Universidade São Judas Tadeu

More Information

Social Presence :

Prographics :

Exp : 15 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Coordenadora de CRM (Insights e Canais Digitais) at Assaí Atacadista
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Insights For Selling To Patricia

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patricia is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Patricia

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Patricia move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Patricia take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Patricia

Personality Compatibility


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