Rehana Mughal FRSA

Commander
DISC Type : D

Director, Creative Economy Global Programme at British Council

London, England, United Kingdom

Overview

Rehana has no verified overview

Personality Overview

Very Quick

Risk-Taker

Strong-Willed

They are not focused on building rapport and relationships.  They are very proud of what they do. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Rehana has no verified topics they care about

Media Appearances

Rehana has no verified media appearances

Work History

10-2022
Director, Creative Economy Global Programme at British Council
10-2019 - 11-2022
Director Arts, China and Counsellor Culture and Arts at the British Embassy at British Council
5-2017 - 9-2019
Senior Programme Manager, Culture and Sport, Gulf at British Council
10-2013 - 4-2017
Head of Arts Partnership Development at British Council
1-2023 - 12-2025
Member, Creative Industries Council (3 Year Term ) at Creative Industries Council

Education

1995 - 1997
Masters from UCL
2011 - 2012
Masters Degree from University of Leicester

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director, Creative Economy Global Programme at British Council
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Insights For Selling To Rehana

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rehana is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rehana

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Rehana move?

  • They can take decisions very fast if you manage to convince them.
  • Can Rehana take some risk or not?

  • The risks don’t matter much to them.

You And Rehana

Personality Compatibility


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