Reid Richards

Visionary
DISC Type : Ds

Director of Business Development at McGrath Automotive

Greater Chicago Area, United States

Overview

Reid Richards is an automotive industry veteran with over 25 years of experience, currently serving as Fleet & Managing Director at McGrath Automotive and Executive BDC Coach for Car Motivators. A graduate of the University of Nebraska at Omaha, he specializes in sales process optimization, lead management, and BDC coaching. People often describe him as inspirational, loyal, and a top-tier professional.

Outside of his direct professional roles, Reid is passionate about leadership and effective communication, having taken advanced courses in public speaking. He is seen as a dedicated mentor and coach who focuses on empowering others to achieve their potential. A recommendation highlights that he is a loyal family man.

He is the author of the upcoming book, "STOP FIXING, START LEADING, " which focuses on ending burnout and building ownership in leadership roles.

Personality Overview

Big Vision Person

Goal-Oriented

Fast But Thoughtful

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Leadership Development
Authored a book on leadership, focusing on ending burnout and empowering teams to build a culture of ownership and accountability.
Automotive Sales Process
Has over 25 years of experience developing sales teams with a focus on Goals, Processes, and Strategies (GPS) to improve performance.
BDC Optimization
Considers himself an expert in Business Development Centers (BDC), with a focus on coaching staff on lead management and communication to drive results.

Media Appearances

Reid has no verified media appearances

Work History

3-2023
Director of Business Development at McGrath Automotive
1-2018
Executive Sales Coach at Car Motivators
1-2016 - 3-2023
Director Of Business Development at Increase Your Leads
1-2015 - 12-2015
Performance Coach BDC Expert at Proactive Dealer Solutions
1-2014 - 12-2014
Toyota Sales Manager/Business Development Director at Koons Automotive Companies

Education

2009 - 2013
Bachelor’s Degree from University of Nebraska at Omaha

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Director of Business Development at McGrath Automotive
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Insights For Selling To Reid

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reid is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Reid

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Reid move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Reid take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Reid

Personality Compatibility


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