Rekha Srivatsan

Commander
DISC Type : D

SVP & CMO, Tableau at Salesforce

San Francisco Bay Area, United States

Overview

Rekha Srivatsan is the SVP and CMO of Tableau, where she translates complex innovation into compelling narratives. With over 15 years of experience, primarily at Salesforce, she is a seasoned B2B technology leader who has scaled major business units like Service Cloud and specializes in customer-centric growth.

Outside of work, Rekha is passionate about causes supporting childrens education in developing countries and enjoys connecting with people through volunteering. As a mother of two daughters, she finds marketing inspiration in cultural phenomena like the Barbie movie. She is also a self-proclaimed "huge True Crime junkie. "

Interesting fact: If she werent a marketer, Rekha says she would have become a forensic scientist or a criminal lawyer.

Personality Overview

Very Quick

Candid & Clear

Decisive

They are not always relationship oriented.  They respond better to strong and respectful interactions. They like to move fast and expect the same from others.

Topics They Care About

AI in Analytics
She is focused on defining the future of analytics in the AI era, including creating new categories like "Agentic Analytics" at Tableau.
B2B Brand Storytelling
Believes B2B marketers can learn from B2C cultural moments, like the Barbie movie, to create magnetic campaigns by having a sharp point of view.
Small Business Growth
As the daughter of an entrepreneur, she is passionate about helping small businesses grow and scale, a focus she has carried throughout her career at Salesforce.

Media Appearances

Rekha Srivatsan, VP Product Marketing, Service Cloud at Salesforce – Podcast Episode. Featured in Spotify

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Rekha Srivatsan – Author Profile on Salesforce Blog. Featured in Salesforce Blog

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Salesforce+ – The Future of Tableau: Next‑Gen Analytics with Tableau (Episode S1E16). Featured in Salesforce+

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Work History

11-2024
SVP & CMO, Tableau at Salesforce
4-2022 - 11-2024
Vice President, Product Marketing at Salesforce
8-2021
Sharebird Product Marketing Mentor at Sharebird
8-2020 - 4-2022
Senior Director, SMB Product Marketing at Salesforce
8-2018 - 8-2020
Director, SMB Product Marketing at Salesforce

Education

2015 - 2016
Marketing/Marketing Management from University of California, Berkeley
BS from Anna University Chennai

More Information

Social Presence :

Prographics :

Exp : 21 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : SVP & CMO, Tableau at Salesforce
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Insights For Selling To Rekha

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rekha is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rekha

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Rekha move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Rekha take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Rekha

Personality Compatibility


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