Rekha Srivatsan in

Rekha Srivatsan

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SVP & CMO, Tableau at Salesforce
📍 San Francisco Bay Area, United States

Rekha Srivatsan is the SVP and CMO of Tableau, where she translates complex innovation into compelling narratives. With over 15 years of experience, primarily at Salesforce, she is a seasoned B2B technology leader who has scaled major business units like Service Cloud and specializes in customer-centric growth.

Outside of work, Rekha is passionate about causes supporting childrens education in developing countries and enjoys connecting with people through volunteering. As a mother of two daughters, she finds marketing inspiration in cultural phenomena like the Barbie movie. She is also a self-proclaimed "huge True Crime junkie. "

Interesting fact: If she werent a marketer, Rekha says she would have become a forensic scientist or a criminal lawyer.

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Experience
21 Years
Current Role
SVP & CMO, Tableau
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

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Priorities

Topics Rekha cares about

AI in Analytics
She is focused on defining the future of analytics in the AI era, including creating new categories like "Agentic Analytics" at Tableau.
B2B Brand Storytelling
Believes B2B marketers can learn from B2C cultural moments, like the Barbie movie, to create magnetic campaigns by having a sharp point of view.
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Career

Work history

11-2024
SVP & CMO, Tableau
Salesforce
4-2022 - 11-2024
Vice President, Product Marketing
Salesforce
8-2021
Sharebird Product Marketing Mentor
Sharebird
8-2020 - 4-2022
Senior Director, SMB Product Marketing
Salesforce
8-2018 - 8-2020
Director, SMB Product Marketing
Salesforce
In the press

Media appearances

Rekha Srivatsan, VP Product Marketing, Service Cloud at Salesforce – Podcast Episode. Featured in Spotify
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Rekha Srivatsan – Author Profile on Salesforce Blog. Featured in Salesforce Blog
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Education
2015 - 2016
Marketing/Marketing Management
University of California, Berkeley
BS
Anna University Chennai
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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