Rekha Srivatsan in

Rekha Srivatsan

Commander · DISC type D
SVP & CMO, Tableau at Salesforce
📍 San Francisco Bay Area, United States

Rekha Srivatsan is the SVP and CMO of Tableau, where she translates complex innovation into compelling narratives. With over 15 years of experience, primarily at Salesforce, she is a seasoned B2B technology leader who has scaled major business units like Service Cloud and specializes in customer-centric growth.

Outside of work, Rekha is passionate about causes supporting childrens education in developing countries and enjoys connecting with people through volunteering. As a mother of two daughters, she finds marketing inspiration in cultural phenomena like the Barbie movie. She is also a self-proclaimed "huge True Crime junkie. "

Interesting fact: If she werent a marketer, Rekha says she would have become a forensic scientist or a criminal lawyer.

Read the full overview →
Experience
21 Years
Current Role
SVP & CMO, Tableau
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

How Rekha shows up

Very Quick
Candid & Clear
Decisive

They are not always relationship oriented. They respond better to strong and respectful interactions. They like to move fast and expect the same from others.

Priorities

Topics Rekha cares about

AI in Analytics
She is focused on defining the future of analytics in the AI era, including creating new categories like "Agentic Analytics" at Tableau.
B2B Brand Storytelling
Believes B2B marketers can learn from B2C cultural moments, like the Barbie movie, to create magnetic campaigns by having a sharp point of view.
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Career

Work history

11-2024
SVP & CMO, Tableau
Salesforce
4-2022 - 11-2024
Vice President, Product Marketing
Salesforce
8-2021
Sharebird Product Marketing Mentor
Sharebird
8-2020 - 4-2022
Senior Director, SMB Product Marketing
Salesforce
8-2018 - 8-2020
Director, SMB Product Marketing
Salesforce
In the press

Media appearances

Rekha Srivatsan, VP Product Marketing, Service Cloud at Salesforce – Podcast Episode. Featured in Spotify
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Rekha Srivatsan – Author Profile on Salesforce Blog. Featured in Salesforce Blog
+3 more appearances Login to view media
Education
2015 - 2016
Marketing/Marketing Management
University of California, Berkeley
BS
Anna University Chennai
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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