Renata L. in

Renata L.

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Chief Operating Officer at TSBetc
📍 São Paulo, São Paulo, Brazil

Renata is the Chief Operating Officer at TSBETC, specializing in global MICE and live marketing. She leverages a unique background in Mechanical Engineering to deliver operationally flawless brand experiences. Colleagues describe her as a dedicated, observant, and organized leader who excels at transforming events into strategic assets for global brands.

Outside of work, Renata is passionate about global cultures and the entertainment industry. She has studied in Cape Town, recently traveled to China, and attended the Rock in Rio Academy in Lisbon to deepen her understanding of large-scale event production and innovation.

Uniquely, she holds a Bachelors degree in Mechanical Engineering, applying a strategic and operational mindset to the creative field of live marketing.

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Experience
23 Years
Current Role
Chief Operating Officer
Job Level
Leadership
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Renata cares about

Global Event Execution
Leads complex, high-impact live marketing and MICE projects across multiple markets for major brands like doTERRA, Hyundai, and Atlas Copco.
Experiential Brand Strategy
Focuses on transforming live experiences into strategic drivers of business growth, brand positioning, and long-term value.
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Career

Work history

7-2023
Chief Operating Officer
TSBetc
7-2022 - 6-2023
Head of Business Strategy
V3A
8-2019
Membro
Confraria do Empreendedor
8-2018
Multifranqueada
CVC CORP
12-2015 - 1-2019
Business development manager
V3A
In the press

Media appearances

TSBetc contrata chief operating officer. Featured in Meio e Mensagem
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Agência de Mice e Live Marketing TSBetc tem nova COO. Featured in Panrotas
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Education
2002 - 2007
Bachelor’s Degree in Mechanical Engineering (Automotive)
FEI
2013 - 2013
English Language & Literature Studies Good Hope Studies | 2013 Cape Town
Good Hope Studies
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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