Renata L.

Questioner
DISC Type : c

Chief Operating Officer at TSBetc

São Paulo, São Paulo, Brazil

Overview

Renata is the Chief Operating Officer at TSBETC, specializing in global MICE and live marketing. She leverages a unique background in Mechanical Engineering to deliver operationally flawless brand experiences. Colleagues describe her as a dedicated, observant, and organized leader who excels at transforming events into strategic assets for global brands.

Outside of work, Renata is passionate about global cultures and the entertainment industry. She has studied in Cape Town, recently traveled to China, and attended the Rock in Rio Academy in Lisbon to deepen her understanding of large-scale event production and innovation.

Uniquely, she holds a Bachelors degree in Mechanical Engineering, applying a strategic and operational mindset to the creative field of live marketing.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Global Event Execution
Leads complex, high-impact live marketing and MICE projects across multiple markets for major brands like doTERRA, Hyundai, and Atlas Copco.
Experiential Brand Strategy
Focuses on transforming live experiences into strategic drivers of business growth, brand positioning, and long-term value.
Entrepreneurship
Gained entrepreneurial experience managing multi-unit franchise operations and is an active member of the "Confraria do Empreendedor" (Brotherhood of the Entrepreneur).

Media Appearances

TSBetc contrata chief operating officer. Featured in Meio e Mensagem

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Agência de Mice e Live Marketing TSBetc tem nova COO. Featured in Panrotas

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Work History

7-2023
Chief Operating Officer at TSBetc
7-2022 - 6-2023
Head of Business Strategy at V3A
8-2019
Membro at Confraria do Empreendedor
8-2018
Multifranqueada at CVC CORP
12-2015 - 1-2019
Business development manager at V3A

Education

2002 - 2007
Bachelor’s Degree in Mechanical Engineering (Automotive) from FEI
2013 - 2013
English Language & Literature Studies Good Hope Studies | 2013 Cape Town from Good Hope Studies

More Information

Social Presence :

Prographics :

Exp : 23 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Operating Officer at TSBetc
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Insights For Selling To Renata

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renata is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Renata

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Renata move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Renata take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Renata

Personality Compatibility


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