RENATO GONCALVES

Sharpshooter
DISC Type : DC

VP of Sales, Customer Experience & Collections at Creditas

São Paulo, São Paulo, Brazil

Overview

Renato Goncalves is the VP of Sales, Customer Experience & Collections at Creditas, where he leads a team of over 1, 000 people. With a background in financial institutions and an MBA from Insper, he is described by colleagues as a focused and motivated professional passionate about performance.

He describes himself as a "people person, " fueled by working with diverse teams and ideas. He is interested in the connection between the discipline required for physical activities, like running, and the habits that support a healthy financial life, a theme he has discussed publicly in interviews.

Unique fact: He leads sales across all of Creditass business units, including B2B, B2C, and strategic partnerships (B2B2C).

Personality Overview

Precise But Practical

Fast But Analytical

Rigorous & Demanding

They are not always relationship oriented.  They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Topics They Care About

Sales Execution
Believes disciplined execution throughout the year is more critical for hitting targets than just creating an annual plan at the start.
Financial Wellness
He recently discussed research linking the discipline of physical exercise to healthy financial habits, a topic he is passionate about promoting.
Customer Experience
His role includes CX, and he has spoken on how customer experience is a continuous journey, not just a single transaction.

Media Appearances

Caso de Sucesso: Creditas | Renato Gonçalves. Featured in YouTube

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Work History

11-2025
VP of Sales, Customer Experience & Collections at Creditas
9-2023 - 11-2025
VP de Vendas e Experiência do Cliente at Creditas
10-2021 - 9-2023
Sales VP at Creditas
10-2019 - 9-2021
Sales and Partnerships Director at Creditas
6-2018 - 10-2019
Sales Director at Cogna

Education

1995 - 1999
Bacharelado from Universidade Federal Fluminense
2007 - 2009
MBA from Insper Instituto de Ensino e Pesquisa

More Information

Social Presence :

Prographics :

Exp : 23 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : VP of Sales, Customer Experience & Collections at Creditas
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Insights For Selling To RENATO

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with RENATO is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from RENATO

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will RENATO move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can RENATO take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And RENATO

Personality Compatibility


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