Renato Zanoni

Inquirer
DISC Type : cd

Sales & Country Manager Brazil at Ferrero

Greater São Paulo Area, Brazil

Overview

Renato Zanoni is the Sales & Country Manager for Ferrero in Brazil, leveraging extensive experience in business management and marketing across Latin America for major brands like Kinder and Tic Tac. Colleagues describe him as a creative, strategic, results-oriented leader with strong communication skills and a talent for developing teams.

He has a professional focus on community engagement through sports, often highlighting brand sponsorships of events that encourage an active lifestyle. He is passionate about discussing marketing, innovation, and the consumer habits that shape the industry, as demonstrated by his participation in podcasts on the subject.

Unique fact: He has managed iconic global brands in vastly different sectors, from Marlboro at Philip Morris to Nutella and Kinder at Ferrero.

Personality Overview

ROI Conscious

Judgemental

Upfront

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Brand Storytelling
Focuses on connecting brands to symbolic consumer moments, such as Nutella's association with the Brazilian breakfast routine and Kinder's link to family and sports.
Sports Marketing
Actively promotes brand sponsorships of sporting events like charity soccer matches and public races through the 'Kinder Joy of Moving' social responsibility program.
Marketing Innovation
Recently appeared on the 'Desmarketize-se' podcast to discuss the intersection of marketing, innovation, and evolving consumer habits in the modern market.

Media Appearances

Renato has no verified media appearances

Work History

9-2021
Sales & Country Manager Brazil at Ferrero
11-2016 - 8-2021
South America Marketing Director at Ferrero for Kinder & Tic Tac at Ferrero
3-2015 - 10-2016
Marketing Manager Kinder Brands at Ferrero
6-2007 - 4-2008
Account Director at Africa
8-2005 - 5-2007
Brand Manager at Philip Morris Brazil

Education

2015 - 2015
Leading Effective Execution from The Wharton School
2004 - 2005
Master’s Degree from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater São Paulo Area, Brazil Job Level : Middle Designation : Sales & Country Manager Brazil at Ferrero
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Insights For Selling To Renato

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renato is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Renato

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Renato move?

  • Their decision making speed is somewhere in the middle.
  • Can Renato take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Renato

Personality Compatibility


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