Renato Zanoni in

Renato Zanoni

Inquirer · DISC type cd
Sales & Country Manager Brazil at Ferrero
📍 Greater São Paulo Area, Brazil

Renato Zanoni is the Sales & Country Manager for Ferrero in Brazil, leveraging extensive experience in business management and marketing across Latin America for major brands like Kinder and Tic Tac. Colleagues describe him as a creative, strategic, results-oriented leader with strong communication skills and a talent for developing teams.

He has a professional focus on community engagement through sports, often highlighting brand sponsorships of events that encourage an active lifestyle. He is passionate about discussing marketing, innovation, and the consumer habits that shape the industry, as demonstrated by his participation in podcasts on the subject.

Unique fact: He has managed iconic global brands in vastly different sectors, from Marlboro at Philip Morris to Nutella and Kinder at Ferrero.

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Experience
15 Years
Current Role
Sales & Country Manager Brazil
Job Level
Middle
Location
Greater São Paulo Area, Brazil
Personality Overview

How Renato shows up

ROI Conscious
Judgemental
Upfront

They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Priorities

Topics Renato cares about

Brand Storytelling
Focuses on connecting brands to symbolic consumer moments, such as Nutella's association with the Brazilian breakfast routine and Kinder's link to family and sports.
Sports Marketing
Actively promotes brand sponsorships of sporting events like charity soccer matches and public races through the 'Kinder Joy of Moving' social responsibility program.
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Career

Work history

9-2021
Sales & Country Manager Brazil
Ferrero
11-2016 - 8-2021
South America Marketing Director at Ferrero for Kinder & Tic Tac
Ferrero
3-2015 - 10-2016
Marketing Manager Kinder Brands
Ferrero
6-2007 - 4-2008
Account Director
Africa
8-2005 - 5-2007
Brand Manager
Philip Morris Brazil
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2015
Leading Effective Execution
The Wharton School
2004 - 2005
Master’s Degree
Universitat de Barcelona
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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