Reuben James

Pioneer
DISC Type : ids

VP Data and Analytics at NBCUniversal Media, LLC

New York City Metropolitan Area, United States

Overview

Reuben James is a seasoned analytics leader at NBCUniversal Media, focused on deploying data products and implementing strategic tech initiatives for digital transformation. An alumnus of Rensselaer Polytechnic Institute, he is experienced in leading cross-functional teams that utilize agile methodologies to deliver analytic solutions.

Based on his long-standing career and education based in New York, he likely follows local sports teams and has an affinity for the regional culture and community.

He once championed the shift of a business intelligence group from a traditional IT-centric model to a modern agile one that delivered true self-service analytics.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Data Productization
His career focuses on deploying data products and bringing a product mindset to analytic solutions across various business contexts.
Agile Methodologies
He has a history of assembling cross-functional teams to drive agile methodologies and has transformed a BI group from waterfall to an agile model.
Digital Transformation
His work involves shaping and implementing strategic technological initiatives that serve as the foundation for genuine digital transformation.

Media Appearances

Reuben has no verified media appearances

Work History

4-2021
VP Data and Analytics at NBCUniversal Media, LLC
5-2017
Director, Analytics COE at NBCUniversal Media, LLC
10-2013 - 4-2017
Manager Reporting Services at NBCUniversal Media, LLC
11-2012 - 10-2013
System Analyst at Cablevision
Associate Information Officer at Chartis

Education

1999 - 2003
BS from Rensselaer Polytechnic Institute

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : VP Data and Analytics at NBCUniversal Media, LLC
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Insights For Selling To Reuben

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reuben is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Reuben

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Reuben move?

  • They are generally fast movers and can take quick decisions
  • Can Reuben take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Reuben

Personality Compatibility


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