Reyna is an Associate Research Director at Health Union with 10 years of experience in mixed-methods research across healthcare and CPG. She specializes in human-centered insights to guide strategic decisions and holds a Bachelor of Science from Carnegie Mellon University.
Outside of her primary roles, Reyna has a strong interest in entrepreneurship and product innovation. Her creative drive is evidenced by her success in developing concepts for new consumer-focused applications and products.
Reyna has won first place in two separate service innovation competitions for creating a time-saving mobile app and a new product for Asian consumers.
Read the full overview →They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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