Reyna P.

Energizer
DISC Type : I

Associate Research Director, Insights at Health Union

Philadelphia, Pennsylvania, United States

Overview

Reyna is an Associate Research Director at Health Union with 10 years of experience in mixed-methods research across healthcare and CPG. She specializes in human-centered insights to guide strategic decisions and holds a Bachelor of Science from Carnegie Mellon University.

Outside of her primary roles, Reyna has a strong interest in entrepreneurship and product innovation. Her creative drive is evidenced by her success in developing concepts for new consumer-focused applications and products.

Reyna has won first place in two separate service innovation competitions for creating a time-saving mobile app and a new product for Asian consumers.

Personality Overview

Believer

Informal

Imaginative

They are really good at seeing what the long-term impacts of their decisions could be.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Healthcare Innovation
At a previous venture studio, she led end-to-end research projects to generate, validate, and refine new healthcare business ideas.
Pharmaceutical Insights
Her current role is focused on pharmaceutical market research, uncovering insights to guide strategy in the pharma space.
User-Centered Research
With a headline of "Human-Centered Insights & Innovations, " she has deep expertise in qualitative studies, usability, and understanding consumer needs.

Media Appearances

Reyna has no verified media appearances

Work History

8-2024
Associate Research Director, Insights at Health Union
3-2023 - 4-2024
Insights Lead at Redesign Health
5-2022 - 3-2023
Senior Associate at Redesign Health
10-2021 - 4-2022
Senior Research Analyst at American Medical Association
4-2018 - 10-2021
Research Analyst at American Medical Association

Education

2011 - 2015
Bachelor of Science (BS) from Carnegie Mellon University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Philadelphia, Pennsylvania, United States Job Level : Mid-senior Designation : Associate Research Director, Insights at Health Union
URL has been copied!

Insights For Selling To Reyna

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reyna is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Reyna

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Reyna move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Reyna take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Reyna

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.