Rhett Bray

Evaluator
DISC Type : dsc

President at BeaconPath

Mission Viejo, California, United States

Overview

Rhett Bray is the President and Owner of BeaconPath, an employee benefits consultancy in Mission Viejo, California. With over 40 years of industry experience, he is a Health Rosetta Advisor dedicated to reforming the U. S. healthcare system by helping employers develop transparent and effective benefits strategies. People describe him as caring, passionate, and intelligent.

Outside of his primary mission, Rhett is recognized as an expert in the field of cyber insurance, sharing his knowledge on podcasts to help businesses navigate digital risks. He is noted for having a good sense of humor and for pushing his team to think creatively.

With decades of experience, he had an epiphany that the old way of brokering insurance wasnt solving the real problem, which sparked his current mission for systemic change.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Healthcare Reform
He is on a quest to reform the U. S. healthcare system, aiming to help employers become agents of change in a broken system.
Employee Benefits Strategy
He focuses on transforming benefits programs from a major expense into a high-impact asset for talent attraction and retention.
Cyber Insurance
He is a renowned expert in cyber insurance and has been a featured guest on podcasts discussing how businesses can safeguard their digital assets.

Media Appearances

Rhett has no verified media appearances

Work History

2-2012
President at BeaconPath
2-1997 - 1-2012
President at Bray and Associates

Education

Education details unavailable from United States Naval Academy
Education details unavailable from Valencia High School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Mission Viejo, California, United States Job Level : N/A Designation : President at BeaconPath
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Insights For Selling To Rhett

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rhett is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rhett

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rhett move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rhett take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rhett

Personality Compatibility


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