Rhodes Baker

Inquirer
DISC Type : cd

Director - Software Engineering at Lutron Electronics

Chicago, Illinois, United States

Overview

Rhodes Baker is the Director of Software Engineering at Lutron, where he leads the teams creating software tools for lighting and shading solutions. With a background in UX and a degree from Lafayette College, he is a Certified SAFe Program Consultant focused on human-centric design. People he has worked with describe him as a "key influencer" and "brilliant. "

Rhodes has a deep interest in the connection between art and science, a passion he pursued in college by leading research that resulted in multiple exhibitions. He is a proponent of continuous learning and applies systems thinking concepts to business organizations, reflecting a philosophical approach to his professional development.

His undergraduate research on the connectivity of art and science resulted in three exhibitions and public talks.

Personality Overview

Hard To Convince

ROI Conscious

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Human-Centric Design
His career focus is on the intersection of emerging technology and human-centric design, with recommendations praising his work in creating great software user experiences.
Cloud Transformation
He is actively hiring leadership to drive architecture and cloud-native transformation for Lutron's next-generation platforms, indicating a key strategic focus.
SAFe Transformation
He is responsible for SAFe transformation at Lutron and holds advanced certifications, demonstrating a commitment to scaled agile frameworks and lean portfolio management.

Media Appearances

Rhodes has no verified media appearances

Work History

10-2024
Director - Software Engineering at Lutron Electronics
6-2022 - 4-2025
Director - Product Management at Lutron Electronics
7-2020 - 6-2022
Senior Manager - Product and Technology at Lutron Electronics
6-2018 - 7-2020
Manager - Residential Technology at Lutron Electronics
3-2016 - 6-2018
Product and Technology Leader - Product Management at Lutron Electronics

Education

2006 - 2010
Bachelor of Science (B.S.) from Lafayette College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Director - Software Engineering at Lutron Electronics
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Insights For Selling To Rhodes

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rhodes is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Rhodes

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rhodes move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Rhodes take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Rhodes

Personality Compatibility


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