Rhona Digan

Questioner
DISC Type : c

Head of E-commerce and Customer Analytics at Levi Strauss & Co.

London, England, United Kingdom

Overview

Rhona Digan is the Head of E-commerce and Customer Analytics at Levi Strauss & Co. , leveraging her expertise in data science and product analytics from previous roles at Bumble and Sainsburys. She is a graduate of Trinity College Dublin with a degree in Management Science and Information Systems Studies.

Rhona shows a strong interest in building teams and fostering talent, having publicly posted hiring announcements for analytics roles at both Levis and Bumble. Her background suggests a passion for translating data into actionable business and product strategies.

As a student, she and her team won the "Accenture Dragons Den" competition for developing and presenting a new business plan.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

E-commerce Analytics
Her current role as Head of E-commerce and Customer Analytics at Levi's is focused on leveraging data to drive online sales and strategy.
Customer Behavior
Previous roles at Bumble and Sainsbury's involved deep analysis of customer data, including building models to predict customer lapse.
Team Building
She actively shares hiring posts for her analytics teams, indicating a focus on acquiring and developing talent in the data space.

Media Appearances

Rhona has no verified media appearances

Work History

1-2025
Head of E-commerce and Customer Analytics at Levi Strauss & Co.
10-2024 - 12-2024
Product Analytics Manager at Cleo
1-2023 - 10-2024
Analytics Manager at Bumble
9-2021 - 1-2023
Product Analyst at Bumble
10-2020 - 9-2021
Data Scientist at Sainsbury's

Education

2014 - 2018
Management Science and Information Systems Studies (MSISS) from Trinity College Dublin
2008 - 2014
Leaving Certificate from Santa Sabina Secondary School

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of E-commerce and Customer Analytics at Levi Strauss & Co.
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Insights For Selling To Rhona

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rhona is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rhona

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rhona move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rhona take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rhona

Personality Compatibility


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