Rhys Howells is the Head of Customer Service at Rapha, an accomplished leader with over 10 years of experience enhancing customer operations through technology and brand alignment. He focuses on leveraging AI and automation to scale service efficiently, allowing his teams to handle complex, high-value customer interactions. He holds a degree from Central St. Martins College of Art and Design.
Beyond his professional role, Rhys is a former elite and professional cyclist who has competed at a high level. This deep-rooted passion for the sport informs his work at Rapha, and he continues to participate in challenging rides, such as fundraising events for charities like Ambitious about Autism.
He is a former professional cyclist who was involved in testing and providing feedback on Raphas performance race apparel while competing.
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