Rhys Howells in

Rhys Howells

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Head Of Customer Service at Rapha
📍 London, England, United Kingdom

Rhys Howells is the Head of Customer Service at Rapha, an accomplished leader with over 10 years of experience enhancing customer operations through technology and brand alignment. He focuses on leveraging AI and automation to scale service efficiently, allowing his teams to handle complex, high-value customer interactions. He holds a degree from Central St. Martins College of Art and Design.

Beyond his professional role, Rhys is a former elite and professional cyclist who has competed at a high level. This deep-rooted passion for the sport informs his work at Rapha, and he continues to participate in challenging rides, such as fundraising events for charities like Ambitious about Autism.

He is a former professional cyclist who was involved in testing and providing feedback on Raphas performance race apparel while competing.

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Experience
12 Years
Current Role
Head Of Customer Service
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Rhys shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rhys cares about

CX Automation
Champions the use of AI partners like Dixa and DigitalGenius to handle high volumes of queries, freeing up agents for more complex and valuable interactions.
Voice of Customer
Focuses on ensuring customer feedback is a key driver in business decisions to improve the end-to-end customer journey.
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Career

Work history

8-2022
Head Of Customer Service
Rapha
3-2019 - 8-2022
Senior Manager, Customer Operations
Rapha
2-2019
Global Customer Service Manager
Rapha
12-2016 - 10-2017
Personal goal pursuit
Career Break
11-2009 - 5-2012
Sales & Bike fit
Condor Cycles
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2008
Foundation
Central St. Martin's College of Art and Design, University of the Arts London
2007 - 2010
BA Honours
Central St. Martin's College of Art and Design, University of the Arts London
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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