Ricardo Bijella

Examiner
DISC Type : cs

Consultor regional de pós-vendas at BYD Brasil

Marília, São Paulo, Brazil

Overview

Ricardo Bijella is an automotive after-sales consultant for BYD Brasil, leveraging extensive experience in managing technical assistance and commercial processes for dealership networks. A Mechanical Engineer from USP with an MBA from PUC-Rio, he has a proven track record of improving dealership profitability and quality indicators for brands like Renault and Fiat.

He has an interest in the business strategies of large multinational consumer goods corporations, following companies such as Procter & Gamble and Johnson & Johnson.

Ricardo possesses a comprehensive understanding of the automotive sector, having worked on both the manufacturer side with Renault and the dealership management side.

Personality Overview

Status Quo Seeker

Late Adopter

Process Oriented

They are thorough and always follow a systematic approach.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Automotive After-Sales
His entire career is dedicated to after-sales, from managing technical assistance to consulting on parts, services, and quality assurance for major automotive brands.
Dealer Network Performance
Consistently focused on improving dealership profitability, operational results, and key quality indicators in his roles with Renault, Nissan, and Fiat dealership groups.
Electric Vehicle Services
His recent move to BYD Brasil signifies a professional focus on the challenges and opportunities within the electric vehicle after-sales and service market.

Media Appearances

Ricardo has no verified media appearances

Work History

8-2024
Consultor regional de pós-vendas at BYD Brasil
3-2023 - 8-2024
Gerente de assistência técnica at Grupo Allma Milazzo
9-2022 - 2-2023
Gerente de processos at Proeste Nissan e Renault
10-2020 - 8-2022
Consultor comercial at Brazzo
8-2014 - 9-2020
Consultor de pós-vendas at Renault do Brasil

Education

2002 - 2003
Master of Business Administration (MBA) from IAG - PUC / RJ
1991 - 1995
Engenharia Mecânica from USP - Escola de Engenharia de São Carlos-SP

More Information

Social Presence :

Prographics :

Exp : 11 Location : Marília, São Paulo, Brazil Job Level : N/A Designation : Consultor regional de pós-vendas at BYD Brasil
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Ricardo

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Ricardo take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Ricardo

Personality Compatibility


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