Pedro Oliveira

Inquirer
DISC Type : cd

CRM | Data | DCX at BYD Brasil

São Paulo, São Paulo, Brazil

Overview

Pedro Oliveira is a marketing leader with over 12 years of experience at global brands like BYD, Samsung, and Pfizer. He specializes in data-driven CRM, customer experience, and integrated campaigns, shaping strategies at BYDs largest Latin American subsidiary that have been adopted globally. He is a graduate of Universidade Presbiteriana Mackenzie and Pontifícia Universidade Católica de São Paulo.

Outside of his core marketing roles, Pedro shows a strong interest in the tools of digital creation, with skills across the Adobe Creative Suite, including Photoshop, Premiere, and After Effects. He also follows major technology and consulting firms like Microsoft and Deloitte, indicating a passion for broader industry trends.

Unique fact: At BYD, Pedros strategic initiatives in data and customer experience have been so impactful they were later implemented on a global scale.

Personality Overview

Upfront

Judgemental

Demanding

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Data-Driven Strategy
He acts as the point of contact for Data Lake insights, translating analytics into strategic actions that guide local and global projects for BYD.
Customer Experience
His current role focuses on Digital Customer Experience (DCX), and his career includes building CRM strategies from scratch to enhance the customer journey.
Global Brand Campaigns
He has managed 360-degree campaigns for flagship Samsung smartphone launches and developed market expansion strategies for BYD across Latin America.

Media Appearances

Pedro has no verified media appearances

Work History

8-2024
CRM | Data | DCX at BYD Brasil
12-2023 - 3-2024
CRM | GTM | PMO | Data Coordinator at Tok&Stok
9-2021 - 11-2023
CRM & Loyalty | Corporate Marketing Supervisor at Samsung Brasil
11-2020 - 8-2021
CRM Sr. Analyst at minu.co
5-2019 - 11-2020
CRM Analyst at Pfizer

Education

2013 - 2016
Graduação from Universidade Presbiteriana Mackenzie
2012 - 2013
Economia from Pontifícia Universidade Católica de São Paulo

More Information

Social Presence :

Prographics :

Exp : 8 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : CRM | Data | DCX at BYD Brasil
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Insights For Selling To Pedro

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Pedro

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Pedro move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Pedro take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Pedro

Personality Compatibility


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