Pedro Oliveira

Critic
DISC Type : C

CRM | Data | DCX at BYD Brasil

São Paulo, São Paulo, Brazil

Overview

Pedro Oliveira is a marketing leader with over 12 years of experience at global brands like BYD, Samsung, and Pfizer. He specializes in data-driven CRM, customer experience, and integrated campaigns, shaping strategies at BYDs largest Latin American subsidiary that have been adopted globally. He is a graduate of Universidade Presbiteriana Mackenzie and Pontifícia Universidade Católica de São Paulo.

Outside of his core marketing roles, Pedro shows a strong interest in the tools of digital creation, with skills across the Adobe Creative Suite, including Photoshop, Premiere, and After Effects. He also follows major technology and consulting firms like Microsoft and Deloitte, indicating a passion for broader industry trends.

Unique fact: At BYD, Pedros strategic initiatives in data and customer experience have been so impactful they were later implemented on a global scale.

Personality Overview

Negotiator

Objective Thinker

Information Seeker

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Data-Driven Strategy
He acts as the point of contact for Data Lake insights, translating analytics into strategic actions that guide local and global projects for BYD.
Customer Experience
His current role focuses on Digital Customer Experience (DCX), and his career includes building CRM strategies from scratch to enhance the customer journey.
Global Brand Campaigns
He has managed 360-degree campaigns for flagship Samsung smartphone launches and developed market expansion strategies for BYD across Latin America.

Media Appearances

Pedro has no verified media appearances

Work History

8-2024
CRM | Data | DCX at BYD Brasil
8-2024 - 3-2026
CRM | Data | DCX Lead at BYD Brasil
12-2023 - 3-2024
CRM | GTM | PMO | Data Coordinator at Tok&Stok
9-2021 - 11-2023
CRM & Loyalty | Corporate Marketing Supervisor at Samsung Brasil
11-2020 - 8-2021
CRM Sr. Analyst at minu.co

Education

2013 - 2016
Graduação from Universidade Presbiteriana Mackenzie
2012 - 2013
Economia from Pontifícia Universidade Católica de São Paulo

More Information

Social Presence :

Prographics :

Exp : 11 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : CRM | Data | DCX at BYD Brasil
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Insights For Selling To Pedro

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Pedro

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Pedro move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Pedro take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Pedro

Personality Compatibility


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