Pedro Oliveira in

Pedro Oliveira

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CRM | Data | DCX at BYD Brasil
📍 São Paulo, São Paulo, Brazil

Pedro Oliveira is a marketing leader with over 12 years of experience at global brands like BYD, Samsung, and Pfizer. He specializes in data-driven CRM, customer experience, and integrated campaigns, shaping strategies at BYDs largest Latin American subsidiary that have been adopted globally. He is a graduate of Universidade Presbiteriana Mackenzie and Pontifícia Universidade Católica de São Paulo.

Outside of his core marketing roles, Pedro shows a strong interest in the tools of digital creation, with skills across the Adobe Creative Suite, including Photoshop, Premiere, and After Effects. He also follows major technology and consulting firms like Microsoft and Deloitte, indicating a passion for broader industry trends.

Unique fact: At BYD, Pedros strategic initiatives in data and customer experience have been so impactful they were later implemented on a global scale.

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Experience
11 Years
Current Role
CRM | Data | DCX
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Pedro cares about

Data-Driven Strategy
He acts as the point of contact for Data Lake insights, translating analytics into strategic actions that guide local and global projects for BYD.
Customer Experience
His current role focuses on Digital Customer Experience (DCX), and his career includes building CRM strategies from scratch to enhance the customer journey.
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Career

Work history

8-2024
CRM | Data | DCX
BYD Brasil
8-2024 - 3-2026
CRM | Data | DCX Lead
BYD Brasil
12-2023 - 3-2024
CRM | GTM | PMO | Data Coordinator
Tok&Stok
9-2021 - 11-2023
CRM & Loyalty | Corporate Marketing Supervisor
Samsung Brasil
11-2020 - 8-2021
CRM Sr. Analyst
minu.co
In the press

Media appearances

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Education
2013 - 2016
Graduação
Universidade Presbiteriana Mackenzie
2012 - 2013
Economia
Pontifícia Universidade Católica de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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