Ricardo Cantu

Judge
DISC Type : Dc

Global Head of Growth at Incode Technologies

San Francisco, California, United States

Overview

Ricardo has no verified overview

Personality Overview

Generally Skeptic

Features Driven

Quality Focused

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Ricardo has no verified topics they care about

Media Appearances

Ricardo has no verified media appearances

Work History

2022
Global Head of Growth at Incode Technologies
2020 - 2022
CMO LATAM ($3Bn USD) at Holcim
2016 - 2020
Business Unit Director ($2Bn USD) at Grupo Lala
2015 - 2016
Brand Director - Danone Brazil ($400M USD) at Danone
2010 - 2015
Group Marketing Manager - Kinder Brands ($200MM USD) at Ferrero

Education

2017 - 2020
Master of Business Administration - MBA from EGADE Business School
2000 - 2004
Bachelor's degree from Instituto Tecnológico Autónomo de México

More Information

Social Presence :

Prographics :

Exp : 22 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Global Head of Growth at Incode Technologies
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ricardo

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ricardo take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ricardo

Personality Compatibility


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