Ricardo Cifuentes

Researcher
DISC Type : Cs

Vice President of External Affairs at Esperanza Health Centers

Greater Chicago Area, United States

Overview

Ricardo has no verified overview

Personality Overview

Perfectionist

Soft Communicator

Cost Conscious

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Ricardo has no verified topics they care about

Media Appearances

Ricardo has no verified media appearances

Work History

12-2017
Vice President of External Affairs at Esperanza Health Centers
6-2016
Director of External Affairs at Esperanza Health Centers
4-2015 - 5-2016
Director of Development and Communications at Renaissance Social Services, Inc.
4-2002 - 1-2015
Deputy Director at AIDS Legal Council of Chicago

Education

2020 - 2020
Fellow from University of Chicago
1996 - 1998
BA from University of Illinois Chicago

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Chicago Area, United States Job Level : Senior Designation : Vice President of External Affairs at Esperanza Health Centers
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Actively address their concerns around change, risk, and acceptance by users
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Ricardo

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Ricardo take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Ricardo

Personality Compatibility


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