Ricardo Collado Álvarez

Critic
DISC Type : C

Regional Manager at Komatsu México

Benito Juárez, Mexico City, Mexico

Overview

Ricardo Collado Álvarez is a highly accomplished Regional Manager at Komatsu México, with extensive experience in sales, project development, and operations within the construction, industrial, and mining machinery sectors. He holds an MBA from EGADE Business School and is recognized for his strategic thinking and global approach.

Passionate about leadership, sustainability, and growth, Ricardo is also dedicated to fostering strong teams and driving business development. He actively participates in industry events and champions a strong safety culture.

He is certified in "The New Leader Program" and has completed a diploma in strategic training for high-performance managers.

Personality Overview

Critic

Information Seeker

Objective Thinker

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Sales Management
Ricardo has held various managerial roles focused on sales, including Regional Manager and National Manager of Rentals and Used Equipment at Komatsu México.
Business Development
Throughout his career at Komatsu México and AMECO, he has consistently focused on developing new business and expanding market presence.
Strategic Thinking
His professional headline and educational background, including an MBA and a diploma in strategic training, highlight his focus on strategic thinking.

Media Appearances

Ricardo has no verified media appearances

Work History

9-2022
Regional Manager at Komatsu México
10-2019 - 8-2022
Gerente Nacional de Rentas y Equipo Usado at Komatsu México
10-2017 - 9-2019
Gerente Regional Zona Centro at AMECO
6-2017 - 9-2017
Gerente Regional Zona ESTE at AMECO
9-2012 - 5-2017
Gerente Regional de Zona Sureste at AMECO

Education

4-2024 - 9-2025
Master of Business Administration - MBA from EGADE Business School del Tecnológico de Monterrey
2020 - 2021
Diplomado Formación Estratégica para Gerentes de Alto Desempeño from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 24 Location : Benito Juárez, Mexico City, Mexico Job Level : Middle Designation : Regional Manager at Komatsu México
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ricardo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ricardo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ricardo

Personality Compatibility


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