Ricardo Freire Marques

Inquirer
DISC Type : dc

Senior Brand Analyst | Risankizumab - Immunology Dermatology at AbbVie

São Paulo, São Paulo, Brazil

Overview

Ricardo Freire Marques is a Senior Brand Analyst at AbbVie with over eight years of experience in pharmaceutical marketing. He specializes in omnichannel and digital strategies for immunology products. Colleagues describe him as dedicated, optimistic, and a professional who delivers high-quality work, holding an MBA in Strategic Marketing.

Ricardo is known for creating a light and friendly team environment, driven by a passion for collaboration and synergy. He is motivated by new challenges and celebrates collective success, consistently showing a desire for continuous learning and professional growth. He is also fluent in English, having completed an advanced course.

Ricardo proudly identifies as a Person with a Disability (PCD), a fact he includes in his professional headline.

Personality Overview

Demanding

Upfront

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Pharmaceutical Marketing
He has over eight years of experience analyzing the market and promoting brands in the pharmaceutical industry, focusing on innovative immunobiological products.
Omnichannel Strategy
His professional headline highlights his focus on using omnichannel strategies to strengthen brand presence and deliver tangible results for complex pharmaceutical products.
Immunology & Dermatology
His current role at AbbVie is focused on brand strategy for Risankizumab, a key product within the immunology and dermatology portfolio.

Media Appearances

Ricardo has no verified media appearances

Work History

4-2025
Senior Brand Analyst | Risankizumab - Immunology Dermatology at AbbVie
1-2025 - 3-2025
Senior Analyst - Brand Marketing | Respiratory - RSV (Palivizumab) at AstraZeneca
9-2024 - 1-2025
Senior Analyst - Brand Marketing | Respiratory - Severe Asthma at AstraZeneca
3-2024 - 9-2024
Brand Marketing Analyst | Respiratory (Fasenra - benralizumabe) at AstraZeneca
9-2018 - 6-2019
Analista de mídias sociais at Hinode Group

Education

2018 - 2018
MBA em Marketing Estratégico from Universidade Anhembi Morumbi
2016 - 2017
CURSO DE INGLÊS AVANÇADO from EF Executive Language Institute

More Information

Social Presence :

Prographics :

Exp : 6 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Senior Brand Analyst | Risankizumab - Immunology Dermatology at AbbVie
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Ricardo

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • Their decision making speed is somewhere in the middle.
  • Can Ricardo take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Ricardo

Personality Compatibility


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