Ricardo G.

Critic
DISC Type : C

Business Development Senior Manager at BMW Group

São Paulo, São Paulo, Brazil

Overview

Ricardo is a Business Development Senior Manager at BMW Group with over 22 years of experience in the automotive industry, including roles at Hyundai and Toyota. He specializes in after-sales operations, process improvement, and enhancing customer satisfaction across dealer networks. He holds an engineering degree and an MBA from FGV.

He is a leader focused on motivating teams and creating memorable brand experiences, organizing incentive trips and exclusive events for high-performing partners. Ricardo also shows a professional interest in customer-centric brands outside of automotive, such as The Walt Disney Company, indicating an appreciation for strong brand loyalty.

Unique fact: Ricardo led the complete start-up of Hyundai Motors after-sales operations in Brazil, building the entire division from the ground up.

Personality Overview

Information Seeker

Critic

Precise

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Dealer Network Performance
He organizes incentive campaigns and technical meetings to reward and improve the performance of BMW and MINI dealership partners.
EV Charging Infrastructure
He recently highlighted the growing demand for public electric vehicle charging stations and BMW's commitment to expanding the necessary infrastructure.
Customer Satisfaction
A core focus throughout his career has been improving customer satisfaction metrics and implementing "Fix it Right at the First Time" principles.

Media Appearances

Ricardo has no verified media appearances

Work History

5-2024
Business Development Senior Manager at BMW Group
5-2014 - 5-2024
Technical Support, Warranty and Customer Relations Sr Manager at BMW Group
7-2011 - 5-2014
After Sales Supervisor at Hyundai Motor Brasil
10-2010 - 6-2011
Process Engineer at Toyota do Brasil
6-2007 - 10-2010
Service Engineer at Toyota do Brasil

Education

2014 - 2015
MBA em Gestão Estratégica de Empresas da Cadeia Automotiva from FGV - Fundação Getulio Vargas
Engineer's degree from Centro Universitário do Instituto Mauá de Tecnologia

More Information

Social Presence :

Prographics :

Exp : 21 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Business Development Senior Manager at BMW Group
URL has been copied!

Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ricardo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ricardo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ricardo

Personality Compatibility


Other BMW Group Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.