Ricardo Gabiola Santamaria

Critic
DISC Type : C

Senior Finance Manager at Rows.com

Berlin, Berlin, Germany

Overview

Ricardo Gabiola Santamaria is a Senior Finance Manager at Rows. com, specializing in financial management for SaaS businesses. His expertise includes cash-flow control, budgeting, and reporting across international entities. He holds a degree in Business Direction and Administration from Camara Bilbao University Business School and has a background in digitalizing financial processes.

He is keenly aware of the security risks, such as phishing, that finance professionals face when managing multiple bank accounts online.

Personality Overview

Negotiator

Objective Thinker

Precise

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

SaaS Finance
His current role at Rows. com involves direct financial responsibility and cash-flow management within a SaaS business model.
Financial Digitalization
He has a proven track record of leading the digitalization of financial and invoicing processes in his previous roles at Elithair and DrSmile.
Cash Flow Control
He emphasizes the importance of proper monthly cash flow control and has shared thoughts on optimizing the process while maintaining security.

Media Appearances

Ricardo has no verified media appearances

Work History

7-2022
Senior Finance Manager at Rows.com
3-2021 - 6-2022
Global Finance Manager at Elithair
4-2020 - 3-2021
Senior Finance Manager at DrSmile
11-2018 - 3-2020
Senior Financial & Operational Controller at Lianeo Real Estate GmbH
10-2017 - 10-2018
Group Business Controller(IFRS) at ERGO Group AG

Education

2007 - 2012
Degree in Business Direction and Administration; Diploma in International commerce. from Camara Bilbao University Business School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Berlin, Berlin, Germany Job Level : Middle Designation : Senior Finance Manager at Rows.com
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ricardo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ricardo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ricardo

Personality Compatibility


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