Ricardo Guerra

Questioner
DISC Type : c

CIO at Itaú Unibanco

São Paulo, São Paulo, Brazil

Overview

Ricardo Guerra is the CIO of Itaú Unibanco, leading the banks digital transformation by focusing on generative AI, cloud adoption, and data-driven strategies. A graduate of Northwesterns Kellogg School of Management, he is recognized by Forbes as one of Brazils top CIOs for his work in creating innovative, customer-centric financial technology.

He is passionate about the role of technology in promoting financial well-being and autonomy for clients. He believes in fostering a strong culture of innovation, where technology and business teams collaborate closely to solve customer problems and create competitive advantages through hyper-personalized experiences.

Under his leadership, Itaú launched Pix transactions via WhatsApp, allowing millions of customers to make payments as easily as sending a message.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Generative AI in Banking
He is actively implementing GenAI for enhancing customer experience, with over 250 use cases in development, and for improving internal efficiency by writing millions of lines of code.
Digital Transformation
He is a key figure in Itaú Unibanco's journey to modernize its legacy systems and move towards a flexible, 100% cloud-based architecture to increase agility.
Customer-Centric Tech
He repeatedly emphasizes that technology's purpose is to solve real-world client needs and deliver value by creating hyper-personalized and contextualized financial experiences.

Media Appearances

Ricardo has no verified media appearances

Work History

2-2016
CIO at Itaú Unibanco
6-2015 - 1-2016
Executive Director - Retail Systems and Architecture at Itaú Unibanco
6-2014 - 5-2015
Executive Director - Channels, Architecture and Data at Itaú Unibanco

Education

2000 - 2002
Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
1993 - 1998
Bachelor of Business Administration (B.B.A.) from School of Economics, Business and Accounting at the University of São Paulo

More Information

Social Presence :

Prographics :

Exp : 11 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : CIO at Itaú Unibanco
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ricardo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ricardo take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ricardo

Personality Compatibility


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