Kevin Goetz

Supporter
DISC Type : s

Founder & CEO at Screen Engine/ASI LLC

Beverly Hills, California, United States

Overview

Kevin Goetz is the founder and CEO of Screen Engine/ASI, a leading entertainment research firm. With over three decades of experience testing more than 5, 000 films, he is a key strategist for major studios and filmmakers on content development, marketing, and release. He is also an author and host of the filmmaking podcast "Don’t Kill the Messenger. "

Beyond his corporate role, Kevin is a producer of twelve films, including an Emmy-winner, and is an active member of the Academy of Motion Picture Arts and Sciences and the Producers Guild of America. He engages in philanthropy, serving on the boards of several charitable organizations, and resides in Beverly Hills with his husband and their dog.

In 2024, Kevin was honored with the prestigious Power of Cinema Award by the American Cinematheque for his significant contributions to the film industry.

Personality Overview

Calm

Social Proof Driven

Thoughtful In Approach

They are unlikely to become strong champions as they don't prefer pushing other people.  They prefer to follow rules and procedures. They are motivated by the potential impact of their decision on the organization.

Topics They Care About

Audience Insight
Author of "Audience•ology, " he champions using audience research to refine films and marketing strategies, ensuring content resonates with viewers without compromising creative vision.
Filmmaking Craft
Through his podcast "Don't Kill the Messenger, " he conducts in-depth interviews with Hollywood creatives and executives, exploring the art and business of filmmaking.
Content Strategy
He advises major studios and streaming platforms on how their movies and shows are made, marketed, and released to maximize commercial and critical success.

Media Appearances

Kevin has no verified media appearances

Work History

2-2010
Founder & CEO at Screen Engine/ASI LLC

Education

Education details unavailable from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Beverly Hills, California, United States Job Level : Leadership Designation : Founder & CEO at Screen Engine/ASI LLC
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Pause and ask them if they have any questions
  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Focus your pitch on the impact that you could help them have on their organization

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Kevin

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Kevin take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Kevin

Personality Compatibility


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