Ricardo Guillen

Enigma
DISC Type : dic

PMO at Roomie

Miguel Hidalgo, Mexico City, Mexico

Overview

Ricardo Guillen is a Business and Banking Strategy Specialist, currently a PMO at Roomie. He has deep experience in project delivery, financial analysis, and agile methodologies from roles at Santander and Volkswagen Financial Services. He holds a Tecnicatura from the Instituto Politécnico Nacional.

As an expert in business intelligence models, he has a track record of leading complex technology projects.

He is the founder of his own company, ERA Marketing and Medi.

Personality Overview

Challenger

Fast Follower

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Banking Transformation
His role as Subdirector of Multichannel Transformation at Santander demonstrates his experience in evolving modern banking services and strategies.
Agile Project Management
Lists agile methodologies as a key skill and has experience as a SCRUM Master, showing a preference for this approach to project delivery.
Business Intelligence
He describes himself as an expert in the formulation, implementation, and evaluation of business intelligence models.

Media Appearances

Ricardo has no verified media appearances

Work History

6-2024
PMO at Roomie
8-2023
Subdirector de Transformacion Multicanal ATMS at Santander
9-2022
Lead Information Technology Project Manager at Banco Santander Mexico
11-2020 - 9-2022
Lead Information Technology Project Manager / SCRUM Master at Volkswagen Financial Services
9-2019 - 1-2021
SCRUM TECHNICAL LEADER at Citi

Education

Education details unavailable from Laureate Education, Inc.
Tecnicatura from Instituto Politécnico Nacional

More Information

Social Presence :

Prographics :

Exp : 9 Location : Miguel Hidalgo, Mexico City, Mexico Job Level : Middle Designation : PMO at Roomie
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ricardo

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ricardo take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ricardo

Personality Compatibility


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