Ricardo López

Questioner
DISC Type : c

Head of Brand and Communication at Colour Republic

Quito, Pichincha, Ecuador

Overview

Ricardo has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Ricardo has no verified topics they care about

Media Appearances

Ricardo has no verified media appearances

Work History

12-2020
Head of Brand and Communication at Colour Republic
1-2019 - 12-2020
Art Director at MullenLowe Delta
9-2018 - 12-2018
Art Director at Grupo Dadá
8-2016 - 6-2018
Graphic Designer at Maruri Grey
7-2014 - 7-2016
Graphic Designer at La Haus Casa Creativa

Education

1-2025 - 8-2025
Diploma from Tecnológico de Monterrey
2011 - 2017
Bachelor's degree from Pontificia Universidad Católica del Ecuador

More Information

Social Presence :

Prographics :

Exp : 11 Location : Quito, Pichincha, Ecuador Job Level : Mid-senior Designation : Head of Brand and Communication at Colour Republic
URL has been copied!

Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ricardo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ricardo take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ricardo

Personality Compatibility


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