Ricardo Russo

Sharpshooter
DISC Type : DC

Sr Brand Manager | Sr Product Manager - Respiratory - COPD at Sanofi

São Paulo, São Paulo, Brazil

Overview

Ricardo is a Senior Brand Manager at Sanofi with 17 years of experience in the pharmaceutical industry, specializing in respiratory and cardiovascular medicine. An immunologist with a Ph. D. from Unifesp, he has a strong track record in strategy and has led or co-led the launch of six specialty brands.

Outside of his professional role, Ricardo demonstrates a deep appreciation for the history of science and a commitment to public health advocacy, as seen in his reflections on scientific discoveries and awareness days like World AIDS Day. Colleagues describe him as collaborative, organized, and an inspiring mentor.

He is a co-creator of a campaign that won the "Lupa de Ouro, " considered the "Oscar" of the Brazilian pharmaceutical industry.

Personality Overview

Fast But Analytical

Rigorous & Demanding

Thorough Evaluator

They are less concerned about the product and more about its potential impact.  They put a lot of effort into ensuring personal success. They prefer to move quickly, and expect the same from others.

Topics They Care About

Pharma Launch Strategy
He has extensive experience leading pre-launch and launch strategies for specialty drugs in immunology, dermatology, and cardiovascular disease at Sanofi, AstraZeneca, and Novartis.
Immunology & Public Health
Holds a Ph. D. in Immunology and has published research on HIV prevention. He actively posts about public health topics like World AIDS Day, reflecting a long-term passion.
Respiratory Medicine
His current role at Sanofi is focused on Respiratory - COPD. He also has previous experience with immunobiologics for COPD and Severe Asthma at AstraZeneca.

Media Appearances

Ricardo has no verified media appearances

Work History

1-2026
Sr Brand Manager | Sr Product Manager - Respiratory - COPD at Sanofi
1-2025 - 1-2026
Launch Manager | New Products Manager | Pipeline Manager | Pre-Launch Manager at AstraZeneca
11-2021 - 10-2024
Senior Brand Manager | Senior Product Manager & New Business Models Manager - Cardiovascular at Novartis
6-2021 - 11-2021
Global Marketing Associate - Allergy & Dermatology (short assignment) at Novartis
3-2021 - 6-2021
Senior Product Manager | Senior Brand Manager | Senior Marketing Manager - Allergy & Dermatology at Novartis

Education

2004 - 2009
Doctor of Philosophy (Ph.D.) from Unifesp - Universidade Federal de São Paulo
2000 - 2003
Bachelor's degree from Unifesp - Universidade Federal de São Paulo

More Information

Social Presence :

Prographics :

Exp : 25 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Sr Brand Manager | Sr Product Manager - Respiratory - COPD at Sanofi
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ricardo

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • If convinced, they can reach decisions quite fast.
  • Can Ricardo take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ricardo

Personality Compatibility


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