Ricardo Velez, CSSMBB

Evaluator
DISC Type : cds

Vice President Operations at Taylor Farms

San Juan Bautista, California, United States

Overview

Ricardo is the Vice President of Operations at Taylor Farms, known for driving significant cost savings and process improvements in high-speed manufacturing. Holding a BSBA from the University of Puerto Rico-Mayaguez, he is consistently described by colleagues as a collaborative, results-driven, and reliable leader.

He has a strong interest in business insights from publications like the Harvard Business Review. His focus on personal development is evident through certifications in leadership storytelling and supply chain fundamentals, showing a commitment to broadening his expertise beyond his direct role.

Ricardo holds a unique certification in "Stories Every Leader Should Tell," highlighting his focus on communication and influence.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Continuous Improvement
His career is defined by implementing process improvements to minimize waste, reduce costs, and maximize quality and yield in manufacturing environments.
Team Leadership
Described as a team-building leader, he focuses on achieving goals through communication, mentorship, and encouraging proactive participation from his teams.
Food Safety
He has shared content related to the impact of food safety, a critical component of his leadership role within the food production industry.

Media Appearances

Where We Grow From Here – Earthbound Farm feature with Ricardo Velez. Featured in The Snack

See Now

Work History

5-2025 - 5-2025
Vice President Operations at Taylor Farms
4-2019 - 5-2025
Director Of Operations at Taylor Farms
1-2018 - 4-2019
Director Of Manufacturing at Earthbound Farm
4-2016 - 12-2017
General Manager at Blue Apron
11-2014 - 4-2016
Regional Director of Manufacturing at Renaissance Food Group

Education

1995 - 2000
BSBA from University of Puerto Rico-Mayaguez
Education details unavailable from Caribbean School

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Juan Bautista, California, United States Job Level : N/A Designation : Vice President Operations at Taylor Farms
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ricardo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ricardo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ricardo

Personality Compatibility


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